News publishers create a lot of content, and they do it quickly. Often, teams generate more content than should be posted to social daily. Social editors have to answer an important question: Which articles should be published on social media?
Staying on top of new content to schedule posts throughout the day is time-consuming and requires constant monitoring. Analytics tools, social listening tools, and institutional knowledge can help teams make this decision. Ultimately, though, it is a subjective process that involves a lot of time and testing.
Enter True Anthem. We have created a solution specifically designed for the social media needs of all digital and news publishers. Our solution can predict content performance across social media and streamline content posting.
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How does it work for news publishing?
In short, True Anthem removes a lot of routine tasks from your team’s workflow and takes the guesswork out of content selection.
Our data-driven approach to content selection adds a layer of objectivity to social posting that can. We measure traffic in real-time to get a complete view of performance for each article, which helps us decide what should make it social.
We also look at the article’s content, which can help predict performance. A look at the keywords from each piece allows us to compare it to trending content and previous high performers. This can benefit news publishers to prioritize content decisions with confidence.
We use performance data and content analysis to generate predictive scores for social content performance. We use these scores to select content for recirculation.
Does all of this make my life easier?
Yes. If you’re like us, you believe your team should spend their time doing things that only humans can do, like creating compelling content.
We use all of the data collected to create sophisticated social publishing rules. This lets us automate your posts well. You maintain control, but ultimately, we take publishing off your place and create a machine that can push out your content effectively.
If you’re interested in understanding how to make your news publishing life more manageable, set up a demo today. Be sure to sign up for our newsletter to get the most up-to-date news and tips on social media.