Read our latest blog posts covering topics such as social media best practices, news, and growth strategies.
Great content strategy is the coalescence of content, distribution, marketing, and technology. Great content strategists obsess about the journey of content, from creation through consumption.
Social content distribution used to be limited to Facebook, Twitter, and maybe some Instagram. But that was a really, really long time ago.
Now that we have recapped the meta tag mistakes, there are more things that you’re probably cutting corners on. No shame, we promise.
By reaching different audiences, posting more frequently, and varying posting strategies, social posts during nights and weekends represent a huge opportunity for publishers.
News publishers often create more content than can be wisely posted to social on a daily basis. This leaves social editors with an important question: Which articles should be posted to social media?
Facebook has been intentionally vague about their algorithm since the beginning. What do they promote? What gets buried? If you’re a publisher, it can feel like your entire social media load is figuring out how to trick platforms into showing your audience what you post. IN a rare moment of transparency, Facebook has decided to share some Content Distribution Guidelines to help shed some light on how they’re distributing content.