Solution 2018-05-14T18:47:06+00:00

AI Powered Audiences Meets AI Powered Content

Why AI?

Social media has transformed the way people consume and share news providing a goldmine opportunity for content teams to reach the right person, with the right message at the right time.

Yet, social media has become increasingly complex and challenging. No matter how much quality content you produce, it’s resource intensive and increasingly expensive to drive ROI positive results. Until now.

Spread the Power of Relevancy with True Anthem

Our machine learning algorithms analyze all of the digital interactions with your content to understand preferred topics and reader intent signals. As these data points are collected, an audience is automatically triggered and dynamically matched to the content that has the highest likelihood of
optimal engagement resulting in higher value traffic and lower audience acquisition costs. Content marketing teams can finally automate tedious organic and paid distribution work-flows and optimize their paid content marketing funnel with True Anthem’s new AI-Powered Audience solution.

How it works

Content Scoring

AI scores the engagement of your articles on your website to identify which will perform the best.

Automated Ad Creation

Promote Organic Page Posts and Web Articles with ads that are automatically generated from article meta-data.

AI-Powered Audiences

AI analyzes on-site behavior such as content, category and topic preferences to build hyper targeted audiences dynamically matched to your ads.

Predictive Budget Optimization

Micro-targeted audiences are tested against for each article predicting which combinations have the highest likelihood of achieving your goals at the lowest possible cost.

Content Marketing Excellence Starts with the Right Software Solution

True Anthem’s Content Marketing solution provides automated, data-driven personalization powered by AI that your business needs to maximize ROI from your addressable paid and organic marketing channels.

Social Publishing Features

Content Scoring & Predictive Analytics

Index all of your new and historical content by inserting a javascript tag. Each post is scored based on social sharing activity and the amount of website traffic it generates. Combined with predictive analytics, this data identifies the content that will perform best across Facebook and Twitter.

Data-Driven Post Selection

Automatically schedule your posts based on scores and predicted chance of success. You save time by scheduling fewer posts while improving the chances of posting engaging content.

Custom Post Schedules

Define the days and times that you need help posting to social media and let True Anthem be your trusted backup. You get your nights and weekends back knowing that you’re automatically posting great content all of the time.

NEW: AI-Powered Audiences

Optimize Your Content Marketing Funnel

Improve audience acquisition quality at the top of the funnel
Reach new audiences that have expressed interest in your content on the web, but haven’t visited your website.

Improve audience acquisition quality at the top of the funnel
Reach new audiences that have expressed interest in your content on the web, but haven’t visited your website.

Improve audience acquisition quality at the top of the funnel
Reach new audiences that have expressed interest in your content on the web, but haven’t visited your website.

Intelligent Recirculation

Maximize engagement by automatically detecting and recirculating your top trending and evergreen content. When you repost your timely and timeless content, you can reach different time zones and new followers, driving even more traffic to your website.

Evergreen Content Detection

Discover the valuable content hidden within your archives that is still relevant today. By identifying content that is still relevant well beyond its publish date, you extend the lifespan of the high-performing content you spent so much time creating.

Audience Targeting

Match your posts with the people who will care about them most. Segment your content and target audiences to improve the relevancy of each post. The results include higher click through rates, social shares, and website traffic.

Performance Reporting & Analytics

Gain actionable insights about your social performance trends. Measure your key metrics including posting frequency, engagement and lift in social traffic. You have the data to optimize your social strategy.

A Tailored Experience

True Anthem works with your team to configure and customize your platform and algorithms so that you don’t need to change the way you work. Your editorial rules are followed and high standards maintained. You just get more time to do the work only talented people can do.

Find out how a data-driven approach to social publishing can help your content reach more people.
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NEW: Introducing True Anthem Paid to Optimize your Content Marketing Funnel.Learn More
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