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Jan 12, 2018
By Chris Hart
Facebook’s Updated News Feed and What It Means For Publishers

In light of Facebook’s announcement yesterday, I wanted to share some early thoughts on what this means for the publishing community. We’ve led the market with intelligent, automated content distribution long enough to know that there will always be updates from Facebook—and other platforms—that threaten/promise to change the game for publishers. On day one it’s […]

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Jan 9, 2018
By Chris Hart
AI: Beyond the Buzz in 2018

The Association of National Advertisers (ANA) designated “AI” as the marketing word of 2017.  From our point of view, AI and automation go way beyond marketing buzzwords—they’re technologies that are here to stay. We believe it’s not a question of if you’ll adopt intelligent automation to help you get your job done, it’s a question […]

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Dec 27, 2017
By Chris Hart
Paid Amplification on Facebook: Audience Building

For publishers wanting to drive social traffic back to their sites for monetization, paid amplification, also known as social media advertising, is a fact of life. According to Digiday, the average number of paid monthly impressions from Facebook over the past 18 months has more than doubled. But continually expanding the social advertising budget is […]

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Dec 15, 2017
By True Anthem Newsroom
Happy Holidays: Our Best Blog Posts of 2017

As the end of the year rapidly approaches, we wanted to wish you all a Happy Holidays from everyone here at True Anthem. For those of you already using True Anthem to intelligently identify and automate the distribution of your best content, you’ll be able to enjoy all those holiday parties without worrying about posting […]

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Dec 8, 2017
By Chris Hart
Paid Amplification on Facebook – Part One: What You Need to Know

Publishers already know that social media is a must; and increasingly, social programs need to include paid amplification, otherwise known as social media advertising. As Facebook CEO Mark Zuckerberg said in the company’s recent earnings call, ad targeting using artificial intelligence could help Facebook show content to a relevant audience even if those people don’t follow […]

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Nov 27, 2017
By Chris Hart
Hacking Your Organic Facebook Reach with Video

Publishers’ organic reach on Facebook continues to drop. Earlier this year, Digiday spoke to a cross section of U.S. publishers and found consensus that organic reach was falling—except among those that had upped their video content. Last month, True Anthem conducted its own independent research among publishers, and 33 percent said they had experienced a […]

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Nov 9, 2017
By True Anthem Newsroom
Quiz: Did AI or a Human Write These Facebook Posts?

If you’ve followed the news this year, you’ll know that artificial intelligence (AI)  is showing up everywhere, including social media content distribution. Publishers know that social platforms are key to expanding the reach of their original content, driving audience engagement, and directing traffic back to their owned and operated sites. Delivering the right content, at […]

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Nov 3, 2017
By Christopher Merchant
Sharing True Anthem’s Know-how at ONA 2017: Four Key Takeaways

At  ONA 2017, True Anthem CEO Chris Hart joined other industry innovators in front of a packed room, to discuss the opportunities presented by AI and automation in the publishing industry. Here are four topics that came up in the conversation. 1. What makes publishers money? There are four types of Facebook monetization: Instant Articles, […]

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