Fall is in the air, and that means it’s conference season! Our bags are packed for three exciting weeks on the road starting at Digiday in Florida, then to ONA in Washington D.C., and wrapping up at MediaPost in Austin, Texas. True Anthem will be at these important events to help publishers understand how to […]

Social media distribution is a key piece of any successful publisher’s endeavors. However, as social continues to grow in importance, social publishing can seem like an endless black hole to which posts must constantly be fed. It doesn’t have to be this way. Successful publishers are re-envisioning social media as a strategic initiative, using it […]

Artificial intelligence can be used to scale the volume and effectiveness of content distribution, and to improve the overall operating efficiency of social media teams. Here at True Anthem we work with a wide range of media companies—ranging from global news brands to local news and cable networks, magazine publishers and digital media brands. What […]

One of the questions we frequently hear from publishing professionals is: “How do we drive more high-quality traffic to our site?” The immediate follow-up is: “How can we possibly do more work than we’re already doing?!” These are both understandable concerns. Publishers and their social media teams are being asked to drive more traffic from […]

Tune into NPR, read a news site, or watch a news broadcast, these days, and you’d be forgiven for thinking that robots and artificial intelligence (AI) are about to take over the world and put us mortals out of work. Even some technology leaders, including Elon Musk, believe that AI is dangerous. As the leader […]

As social platforms continue to play a central role in content distribution, it’s becoming increasingly important for publishers and broadcasters to optimize their social strategies. Use these best practices, and you should be well on your well to success: 1. Use more than a couple of social platforms for distribution Don’t automatically limit your social […]

We are thrilled to share that we have been named Best Social Media Marketing Platform in the 3rd annual Digiday Signal Awards​. The Digiday Signal Awards are presented by Digiday, and recognize the technology platforms that are bringing efficiency, effectiveness, and creativity, to the media and marketing processes for brands, agencies and publishers. The judging […]

Sports publishing could be the most competitive sector of the media world (no pun intended), with hundreds or thousands of outlets, large and small, covering a single game. Reporters may have only 10 minutes after a game ends to post a story before the information becomes irrelevant. Otherwise, competing sites may beat them and fans’ […]

At True Anthem, our mission is to help publishers and media companies efficiently distribute their most popular stories across social media to drive significant increases in monetization. We have pioneered the use of artificial intelligence to identify the right content for social audiences—and then automatically post it at the right time. Want to know more […]