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Nov 9, 2017
By True Anthem Newsroom
Quiz: Did AI or a Human Write These Facebook Posts?

If you’ve followed the news this year, you’ll know that artificial intelligence (AI)  is showing up everywhere, including social media content distribution. Publishers know that social platforms are key to expanding the reach of their original content, driving audience engagement, and directing traffic back to their owned and operated sites. Delivering the right content, at […]

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Nov 3, 2017
By Christopher Merchant
Sharing True Anthem’s Know-how at ONA 2017: Four Key Takeaways

At  ONA 2017, True Anthem CEO Chris Hart joined other industry innovators in front of a packed room, to discuss the opportunities presented by AI and automation in the publishing industry. Here are four topics that came up in the conversation. 1. What makes publishers money? There are four types of Facebook monetization: Instant Articles, […]

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Oct 26, 2017
By Chris Hart
True Anthem Data Reveals The Anatomy of a Killer Facebook Post

There’s an art to writing a successful social post—but there’s also some science. We wanted to know the perfect length for a Facebook post message. Also, because it’s important to focus your social media efforts on the times of day when your audience is most likely to engage, we wanted to know the best times […]

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Oct 17, 2017
By True Anthem Newsroom
3 Takeaways From ONA 2017

The Online News Association Conference is always a highlight of our year with many standing-room sessions at the packed, four-day conference. Here are our takeaways from ONA 2017. Journalists are invigorated This year’s ONA drew record attendance, as 3,000 people converged in Washington D.C., compared to 2,200 registered attendees in 2016. The excitement and commitment […]

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Oct 6, 2017
By True Anthem Newsroom
4 Trends For 2018 From The Digiday Publishing Summit

Next year is sure to bring new challenges and opportunities, as the advertising landscape and media consumption patterns continue to change. At the Digiday Publishing Summit, we heard from top executives about how their companies are reacting to the shifts. We came away with a to-do list for 2018. Here are our takeaways: 1. Diversify […]

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Sep 28, 2017
By Chris Hart
How Hearst Television Connects Local Audiences with Great Content

Delivering local and national news, weather, information, sports and entertainment programming via every available content-delivery platform, Hearst Television reaches one out of five U.S. households. Hearst Television’s digital focus is on creating original, high-quality video content, as well as turning broadcast content from local stations into digital content that can be distributed online and via […]

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Sep 26, 2017
By True Anthem Newsroom
Content Monetization: Top Takeaways from Our Webinar Featuring Forrester

Publishers and their social media teams struggle to keep up with the continual flow of content to be distributed on social platforms, as well as the demand to drive more traffic and revenue from social. Recently, True Anthem CEO Chris Hart joined Forrester Research analyst Susan Bidel for a webinar examining how social media teams […]

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Sep 22, 2017
By True Anthem Newsroom
See you at Digiday, ONA & MediaPost

Fall is in the air, and that means it’s conference season! Our bags are packed for three exciting weeks on the road starting at Digiday in Florida, then to ONA in Washington D.C., and wrapping up at MediaPost in Austin, Texas. True Anthem will be at these important events to help publishers understand how to […]

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