Having a social media automation strategy is not a new concept. It’s the holy grail of social publishing. Run your social campaigns without the hassle and manpower. But a lot of us are hesitant, and for a good reason. What about errors? What about sounding like a robot and losing engagement?
Here’s the thing: social media campaign automation is not as risky as people think. The setup can be daunting, but once it’s done correctly, the process is smooth sailing. Here’s a quick rundown of how to set it up:
Take a hard look at your CMS and metadata
Metadata is the most essential part of setting up social media campaign automation. You’re going to want to include the following meta fields:
- Social media headline
- Social copy
- Image override field so you can format the featured image for each platform’s aspect ratios
- Tag/category fields, along with a defined usage approach
- SEO headline
- SEO meta description
There are likely some missing from this list, depending on your needs. However, the point is that once these fields exist in your CMS, they are there for an automated social media scheduler to pull.
True Anthem can help you define which fields you need to automate well and work with your team to build them.
Define your schedule
Getting things up at the right time is a critical part of the content distribution process. Here are some things to consider:
- Trending topics. Do you have content that could add to an existing conversation?
- When is your audience online?
- How much content do you produce daily?
- How deep is your evergreen catalog?
These are just part of the picture. You’re going to want to treat each platform differently regarding the frequency of posts and type of content. True Anthem can help you dive into your content, take a look at your production, and find your posting rhythm.
Shore up your evergreen content
Creating a usable well of evergreen content is a valuable piece of running a social media operation. You can take a look here and here if you want to dive deeper into this area.
If you’re creating a campaign around a specific holiday, season, or event, the first thing you’re going to want to do is to make sure your content is appropriately tagged in your CMS. If you’ve done the work during the creation process, this should be easy! Add holidays, names, seasons, events, etc., to your tagging process, and you’ll be able to pull things quickly when you need them.
Set up your social media campaign automation
If you’ve done the setup work, your social media campaign automation will be a breeze. AI posting software can use the slots you defined when you set up your schedule to pull tagged/categorized content at the appropriate times.
For example, suppose you decide you want a piece of Olympic history content to run every night during the Olympics. In that case, you can define a nightly time slot and allow the automation to pull content based on web traffic, social trends, your available content options, etc.
If you’re interested in exploring social media campaign automation more, set up a demo today. Sign up for our newsletter to get all social media tips and updates to your inbox.