The way people consume content is changing quickly and drastically, making it even more critical for publishers to adapt their strategies on the fly. With new digital channels emerging frequently and changes in search engine algorithms, understanding how these changes can affect your marketing strategies is essential for success. Strong storytelling is how you engage an audience and should be the heart of content creation for brands.
Brand storytelling is another vital aspect of content, and it isn’t just another buzzword—it’s quickly evolving into an actionable strategy that allows brands to connect emotionally with a prospective audience. This blog post will explore the importance of creating valuable and relevant content, building an effective content distribution strategy, and challenges and best practices for brands acting as publishers.
Creating valuable and relevant content
Are you looking to create content that provides value and relevance to your readers? Understanding what makes content valuable and relevant is vital to succeed as a publisher. But producing this high-quality content isn’t necessarily easy; after all, your readers expect insight they won’t find anywhere else. Here are things to keep in mind when creating content:
Identifying the target audience and their preferences
Who is your target audience? As a publisher, understanding the preferences and behaviors of your target readers is essential. By getting to know them better, you can tailor content that will keep them engaged and more likely to convert. By identifying their interests and the groups they hang out in, you can get a pulse for what appeals most to your target audience!
Aligning content with brand values and messaging
The key to success lies in producing content that resonates with your audience. But how do you ensure your content reflects your brand values and messaging? After all, each piece of content must be focused on building trust between your brand and your audience.
Understanding how to deliver information through compelling storytelling can ensure that your content reflects positively on your brand and resonates with audiences.
Building a content distribution strategy that works
Utilizing social media platforms and other channels
Once you’ve identified your audience, you must determine the best platforms to distribute your content. To get the most out of your content distribution strategy, you need to ensure that your content is optimized for each platform. For example, platform-specific features such as hashtags on Instagram, Facebook, Twitter, and LinkedIn can help increase visibility and engagement.
Also, use appropriate videos and format them correctly for each platform. Include visual elements such as images, videos, and infographics to increase engagement.
Using tools like True Anthem can be a game-changer to maximize the efficiency and reach of social media platforms. True Anthem automates platform-appropriate posts across Facebook, Twitter, LinkedIn, Instagram, and Pinterest, streamlining the scheduling process across these diverse platforms.
Leveraging SEO and SEM for increased visibility
Creating engaging content that resonates with your target audience is hard enough, but getting it in front of the right people can be even more challenging. That’s why a solid content distribution strategy incorporating both Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is crucial for publishers to rise above the competition.
While a good SEO strategy helps your content rank higher in organic search results, SEM leverages paid advertising to drive traffic to your site. Together, they can help you reach a wider audience, increase engagement, and generate more revenue.
Using AI to help automate
To build an effective content distribution strategy, publishers must first understand their audience. AI can help publishers to gain insights into their audience’s preferences, behavior, and interests. By analyzing data from social media, website traffic, and other sources, AI can help publishers better understand their audience and create content tailored to their needs.
Once publishers have a better understanding of their audience, they can use AI to automate the distribution of their content. AI can help publishers to deliver content to the right channels, at the right time, and to the right audience. This can increase engagement and drive more traffic to their website. By automating content distribution, publishers can also free up time to focus on creating high-quality content.
True Anthem takes automation further by helping publishers optimize and automate complex social media strategies. Its dashboard provides complete control over high-performing content. Publishers can edit headlines, images, post copy, post order, or even eliminate the post, as needed.
Challenges and best practices for brands acting as publishers
Balance promotional and educational content
While it’s important to promote your products or services, the focus should be on creating content of value that establishes your brand as an authority and thought leader in the industry.
A good rule of thumb is to use the 80/20 rule. That means 80% of your posts should benefit your audience by educating, entertaining, or resolving their issues, while only 20% should be promotional content for your business. This strategy helps increase engagement and build strong relationships with your followers.
Ensuring consistency in brand voice and design
As a publisher, you understand the importance of branding. Branding is not just about creating and slapping a logo onto your products. It is about creating a cohesive image that resonates with your audience and sets you apart from the competition. A significant part of branding is consistency. Consistency ensures that your brand voice and design are always recognizable and memorable.
Staying on top of changes in consumer content preferences
To thrive in today’s content-driven landscape, anyone with an online presence must stay on top of emerging trends and changes in content consumption. This means analyzing data, using industry insights, and staying ahead of the curve regarding new formats and content delivery methods—in short, you need to anticipate what consumers will want next.
Creating different kinds of content
Making sure you mix up formats to reach more people is not optional. Diversifying your content creation and ensuring it’s optimized for all search results can help you cover a lot more territory on your platforms. Utilize eye-catching visuals and videos to make your content more engaging and appealing to your audience. Check out our posts about choosing the best content and defining relevant content for your audience.
Publishers know their content needs to be relevant, timely, and valuable to capture their readers’ attention. One of the key benefits of content marketing and brand storytelling is that it allows you to establish an emotional connection with your audience. When readers feel that you understand their needs, desires, and challenges, they are more likely to trust your brand and become loyal readers. Creating content that speaks to their pain points and offers valuable solutions can build a relationship with your audience that lasts for years.
True Anthem is committed to delivering on your social media goals and objectives. We will help you navigate this challenging terrain of content creation and distribution. Contact us to set up a demo to learn how we can help streamline your social media posting.