Facebook Page managers have started seeing recommendations from Meta—post your link in the first comment. Why should you add a link to the first Facebook comment? Well, the suggestion coming straight from Meta itself:
Yep — straight from the source.
Why? Because Meta’s algorithm has been quietly reducing the volume of posts with external links. In fact, 97.3% of all post views go to content without a link.
The thing is, this can be inconvenient. You can’t schedule comments natively, and going back to add links every time completely negates the convenience of scheduling posts in the first place! It can be cumbersome and time-consuming.
This is where True Anthem comes in.
With True Anthem, you can automatically include a link in the first comment as part of your scheduled post.
Our platform allows you to schedule the first comments along with your posts—links included! You don’t have to remember to add manually or format comments after the fact.
- No more logging back in to add links manually
- No more missed posts or formatting fails
- No more fighting the algorithm with link-heavy captions
This works with any post type—photo, video, text—and keeps your social strategy aligned with what performs best on Facebook.
The truth is, links in your posts can hurt your reach and make your posts hard to read. They just don’t do as well. The link in the comments allows you to continue to drive traffic while keeping your post visible in the algorithm. And we all know that we need to keep the algorithm happy to succeed!
It may seem counterintuitive to bury the link in the comments, but keeping it out of your post allows for increased organic reach. If more people see your post, you’re more likely to drive referrals, even if the link is not front and center. It’s all about playing nicely with Meta’s algorithm to keep your content in front of your audience.
True Anthem is always working to stay ahead of platform changes and keep our features ahead of the curve. Set up a demo today to learn more about how we can make your day-to-day social media life easier— and also add a link to the first Facebook comment.
