We always say that implementing AI strategies can improve your brand’s success on social media. But what does this even mean? If you’re unfamiliar with the term “AI-driven strategy” or the metrics for measuring social media success, it’s hard to see how your brand can benefit. You may be curious about what an AI social media analytics tool does but scared to leap to implement one. We get it, and we’re here to help.
First, we will talk briefly about an AI-driven social strategy and why you need one to increase your social presence. Next, we’ll review the metrics you can use to measure your success to ensure your social media analytics tool and strategy are accomplishing your online goals. The more you understand the relationship between AI and social media, the better your social media team can leverage its benefits.
What is an AI-driven social strategy?
Let’s start with the basics. What is an AI-driven social strategy, and why do you need one?
An AI-driven social media strategy integrates automation tools into your daily practice to optimize your presence online. Social media has become an integral part of marketing, with more than 93% of businesses worldwide using it in some shape or form. Because of this, the competition on these platforms is intense. Staying relevant requires taking many steps to show up on your audience’s feed and having a successful social media team to get it done.
Businesses that leverage AI social media analytic tools have the opportunity to automate day-to-day tasks and cut down on the time they spend on social media. Popular areas of automation include scheduling, reporting, and optimizing.
For instance, scheduling content is a task that has become more cumbersome over the years. Every brand has a target audience active online at different times of the week. It’s unrealistic for businesses with much more going on besides social media. AI helps out a lot in this regard. Tools like True Anthem will automatically pull in your content and schedule posts based on rules set by you. Our algorithms will optimize the distribution of your content.
Analytics is another area where AI shines. Sure, each platform has analytics to review to see your performance. But each platform is different and doesn’t always provide the information you want. AI tools use real-time data to gather all your social media analytics in one place. This advanced reporting gives you insight into the social metrics you need to know to determine if your social efforts are successful. This saves social media teams hours of time gathering and analyzing this data manually.
Knowing the data moves us to the next part: How can you tell if your social media efforts—even when using AI—translate into business success?
Defining social media success
Before measuring your success on social media, you must identify your goals. What are you looking to accomplish with social media? More email signups? Website visits? Subscriptions? Once you decide your goals, you can identify the metrics associated with each to gauge your brand’s success.
For instance, let’s say one of your strategic social media goals is higher engagement. There are multiple ways to measure this. You could focus on shares, comments, likes, or reposts. These are all examples of key performance metrics (KPIs). Social media KPIs are quantifiable metrics that allow businesses to measure their goals and improve their strategy and content.
Some of the most common social media KPIs used to measure success include:
- Engagement (likes, comments, shares, reposts)
- Reach (impressions)
- Traffic (number of users who see your content)
- Click-through rate (percentage of users who click on a link)
- Lead generation
- Conversions or sales
When working with our clients, True Anthem has found Average Impressions Per Post and Click Thru Rates (CTRs) to be the most effective metrics in measuring online growth. It looks something like this:
The number of link clicks per post is very important to us because it means your traffic is increasing.
Importance of measuring social media success
Choosing goals, measuring metrics, and implementing AI strategies–seems like a lot. However, measuring your social media success is essential. You don’t want to put in endless efforts on these platforms if you’re not seeing positive results. There is enormous potential in marketing on social media, and businesses don’t have endless resources to fund campaigns and teams that don’t produce.
Measuring your success on social media will show businesses if they are meeting goals and highlight areas in which you can improve your social media return on investment (ROI). Plus, monitoring social media KPIs will help ensure your strategy is moving in a positive direction when platforms and trends change, which they do a lot.
True Anthem’s AI-driven social media analytics tool
If you want to make the most of your time on social media, you can’t cut corners in your strategy. You have to do your research, create quality content, schedule appropriately, analyze your data, and constantly optimize your account. There’s no skipping these steps. However, what you can do that will help save you time and energy is automate certain day-to-day functions when it comes to showing up online.
True Anthem’s social media analytics tool frees up your team by automating mundane (yet essential) tasks, and our algorithm can help optimize your strategy to make your time more productive. We want you to work smarter, not harder. Here’s how we do it.
True Anthem’s proprietary algorithm helps businesses identify and rank their best-performing content to help brands grow. Our advanced analytics combines real-time signals from your social audiences and website to eliminate the guesswork out of what your audience is looking for. This feature saves hours that would be wasted doing this manually, and you can find all results on your dashboard.
Analyzing KPIs over time
True Anthem is focused on maintaining your online success. Not only will our tool measure the KPIs relevant to your online goals, but we will also look at the long-term success of these metrics. Our tool measures the performance of social media KPIs over time, portraying a more accurate picture of your social media success. This way, your team can make actionable steps to adjust your strategy to avoid short-lived traffic that doesn’t create a loyal audience.
Comparing results to industry benchmarks
While all brands are unique, you want to ensure you stay competitive with other businesses in your niche. AI technology allows you to see how your social accounts perform compared to your industry’s top brands. This helps your team create more in-depth goals for reaching your audience and shows what sets you apart from the competition.
Identifying areas of improvement with insights
The most important reason for being able to measure your social media success is to find ways to improve. You can’t get better if you don’t know where you’re lacking. True Anthem’s automation tool provides teams more time to build a stronger strategy with more tailored content. Our holistic reporting gives you detailed insight into your performance on your social channels, posts, and web content so your team knows where to put the bulk of their efforts.
Collaborating with True Anthem for continuous improvement
Measuring social media success sounds complex, but it doesn’t have to be. Implementing a social media analytics tool to gather data and identify actionable steps takes immense pressure away from businesses.
You no longer have to set aside hours to analyze and decode your social media accounts. True Anthem makes this information readily available and easily digestible, with features to maintain complete creative control. You choose your goals; we help you manage them, giving you suggestions for continuous improvements for long-term success.
We collaborate with some of the most innovative and influential brands around the world. To see how our tool can work for your team, send a message to request a demo.