Facebook social media strategy: Dos, don’ts, and what to consider

Facebook is one of the biggest social media platforms, with over 2.99 billion monthly active users. With its massive user base, Facebook is a powerful tool for publishers looking to expand their reach, build brand awareness, and connect with current readers and potential audiences. With so many publishers vying for the attention of users, it is a challenge to stand out from the crowd, which is why it’s essential to understand and implement best practices. Keep reading—we’ll cover the dos, don’ts, and things to consider when creating your Facebook social media strategy.

The must-dos

Create a compelling profile: Your Facebook page is essentially your “storefront,” so creating a compelling profile to showcase your brand identity and values is essential. Your profile should have a comprehensive About section, contact information, and a link to the website. Also, be sure to request verification for your Page. Learn more about having a healthy Facebook page in this post.

Post relevant and valuable content: One of the keys to success on Facebook is consistency, and you should have a regular posting schedule mapped out. Your content should provide value to your followers and target audience and align with your brand’s messaging. Storytelling is a huge factor in creating content, so think about how to craft compelling stories for your audience. You can find more ways to increase Facebook engagement here.

And then, the don’ts

Keep going: Facebook marketing takes time and consistent effort to show results. Don’t get discouraged if you don’t see immediate results. Stick to your strategy and experiment with different approaches until you find what works with for your audience.

Post frequently: Posting sporadically could make your page look inactive, but posting too often might overwhelm and cause your audience to unfollow you. To find the sweet spot for your audience, you can test posting times, mix up the content format, and use insights to find the optimal posting balance. With True Anthem’s platform, we can optimize your posts to maximize the best posting times.

Creating videos: Videos are an integral part of social media. Facebook Reels have become a popular option for publishers to boost engagement and reach even more potential readers in a shorter period. You can create 15-second videos similar to the ones you can make for Instagram. Learn all about Facebook Reels here.

Cross-posting: Can any of the content you’re creating for Facebook be cross-posted on other social media platforms? If you tweak each piece of content to match the platform you’re posting it on, you can use vertical video on TikTok, Instagram, and more. Here’s a guide to multi-platform social media posting.

Are you ready to take the guesswork out of your Facebook social media strategy? Let us determine which content you should post, on what day, and when. Our AI-powered social media platform can seamlessly post to social media platforms so that you don’t have to worry about what content to post. You can track which posts are doing the best so you can create more of that kind of content. Contact us today for a demo!

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