Efficiency is the name of the game in social media publishing. Chances are that your team (if you’re lucky enough to have a full team!) is stretched thin, creating content, poring over analytics, adjusting social strategies, and everything else that comes with running an effective social media content machine. So how do you publish content more efficiently on social media?
Turns out there are a lot of things you can do to streamline your workflow and make life easier for everyone involved.
Workflow is essential
Workflow can be tricky. After all, social media is fast-paced and unpredictable, and it is truly 24/7 in nature. This means that there is always something to do, and most teams end up assigning work to whoever is available. However, taking the time to establish roles and make sure the workload is shared can make sure you are consistently covering ALL of your bases through the content process.
Brainstorming. Take time to generate ideas and strategize about the type of content that will resonate with your audience. Which stories are you going to cover? What’s your angle? What type of content does your audience respond to? What are current trends? All of these questions can help you generate a well of content ideas.
Write it! Next, you’ve gotta do the legwork. Research, get interviews, find your sources, and put the words on the screen. Longer form content may need an editing process. Establish what this looks like for you!
Design. Make it look pretty! Develop your color palette, your fonts, and make everything consistent. It should look like you!
Approval/scheduling. Have another set of eyes look it over! This is also where True Anthem can help you. Once you’ve had someone look at it, let us do the scheduling and posting! We can take away the guesswork.
Analysis. Make sure you’re taking the time to see what’s working! What does your audience engage with? Why type of content do they like? How are your KPIs?
Content calendars are your friend!
This can help you identify holiday opportunities, vacation weeks for your staff, how often you’re covering different topics, and take the guesswork out of your planning.
Things to consider:
- Holidays
- Posting cadence
- Topics your audience enjoys
- Releases from your company
- Content themes
Creating series
Creating content series is a great way to publish content more efficiently on social media. It can help you focus your content, generate content ideas, and hook your audience with a consistent content themes.
When you create a series, you should take the time to look at your analytics and learn what your audience likes. Is there a type of content they regularly respond to? What do they engage with? Once you have a list of themes they enjoy, you can see which ones may have a deep well of ideas to draw from.
Use a tool
Trying to keep up with scheduling multiple platforms and maintain a regular cadence while recirculating evergreen and optimizing timing is a job in itself.
True Anthem is a tool that can identify your optimal posting cadence, automatically schedule content based on social trends, website traffic, and other factors while pulling social copy from your own website. Truly, we can lighten your social media content distribution load, get more out of your existing content, and free your team up to tackle other tasks.
