X is trying to bring competitive features to creators, and they may have found a good one. Meanwhile, Threads is hanging on by a thread and trying to roll out new features, TikTok’s AR is out of beta, and Instagram is testing a limited feed option.
Let’s dive in to this week’s platform news.
1. New X feature will allow users to collect emails from their subscribers
Essentially, when you subscribe to a user on X, you can allow them to take your email address. This could give X a huge edge for creators. Being able to own a list is something no other platform offers.
2. Threads launches a keyword search
They’re trying to hang on, and no, it’s not going great right now. But it seems like they’re trying to get features out as quickly as possible.
Now they’re adding search functionality to make the platform easier to navigate.
3. Instagram is testing out a Close Friends option for the feed
…some users are now seeing a new ‘Audience’ selector option within the post composer flow, which enables them to share their feed post with ‘Close Friends’ only, as opposed to posting to their profile as normal.
4. An AR milestone: TikTok’s Effect House comes out of beta
This can affect creators, allowing them a wider range of use and also more monetization options and creator support. The list of features is long:
5. Instagram is testing longer Reels
By increasing the time limit on Reels from three minutes to 10, Instagram would be aligning its short-form video product with TikTok, which expanded its maximum video length to 10 minutes back in February 2022. The change would also put Reels in competition with YouTube.