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Take it one step at a time. You can get to the strategy and content later. Start by setting up your account properly!
Focusing on one KPI is an imbalanced approach that probably will not get you where you want to be. Which KPIs matter for you?
Facebook was already looking at launching Facebook Shops. They were planning on a small business survey that painted a rosy picture of the state of
Boosting your Facebook performance is important, but it’s arguably even more important to make sure you aren’t doing things to hurt your page performance.