How to choose the right metrics for strategic social media goals
Your social media goals will determine which metrics you should be keeping an eye on. You don’t need to measure everything, every time.
April 7, 2022
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Your social media goals will determine which metrics you should be keeping an eye on. You don’t need to measure everything, every time.
The focus is on Lives. Across platforms, Live video has come a long way, and today we’re going to give you some updates from YouTube and TikTok in this area. Also, we have some some minor Reels changes and updates to the in-app edit tools.
Social media has revolutionized the way people share and consume news. It has become the fastest and easiest way to access current topics worldwide. It is a critical part of the journalism process to reach a large audience, gather insight, interact with their viewers, and share breaking news faster than ever.
Social media distribution is a key piece of any successful publisher’s endeavors. However, social publishing can seem like an endless black hole to which posts must constantly be fed. Elevating social media to a strategic process can be a win across the board.
Social media is an ever-evolving beast. When you think you may have nailed it, an algorithm change or staffing change can completely derail your progress.
Is your caption an after thought? Finding engaging social media captions is an important piece of the puzzle.
1. Instagram is adding closed captions for feed videos Closed captions are essential on social media at this point, and they aren’t just for the
There have been a lot of small but noticeable updates to the platforms this month. Twitter is constantly updating their messaging, Instagram is adding a new Story features. Let’s take a look at this week’s changes.
Space are hosted by one person and surround a topic of interest. This is how people are using Twitter Spaces in newsrooms.
LinkedIn for publishers is a different beast in the world of social media. Unlike Twitter, Instagram, or Facebook, the focus is narrow: It is a
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