LinkedIn publishing: Why you should use it, and how to do it

LinkedIn Posting Best Practices

LinkedIn for publishers is a different beast in the world of social media. Unlike Twitter, Instagram, or Facebook, the focus is narrow: It is a way for professionals to network. It can also be intimidating. How do you figure out what to post? What are your goals if you aren’t looking for employment? How can publishers tap into this niche network?

Fortunately, we’re here to help.

Before you panic about adding another platform to your plate, let’s discuss why LinkedIn can be valuable for publishers.

Why LinkedIn publishing should be on your radar

The beauty of LinkedIn is that it doesn’t have the clutter of the rest of social media. The focus of LinkedIn is professional networking, and they do their best to stay in that niche. That said, there are a lot of different industries that network on the platform, and your content could be relevant.

News, industry information, tech news, how-to articles, infographics, answering industry questions, and case studies can all perform well. 

In short, LinkedIn gives publishers a way to reach an engaged niche with content tailored to them without sifting through the broader interests of some of the other large platforms.

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Best practices for LinkedIn posts

As with every other platform, there are limitations and expectations for posts on LinkedIn. Here are some best practices to help you craft the most effective posts for your content:

  • Consistency is your friend. You don’t want to post too much (2x+ per day, for example, is probably overkill), but as on any other platform, you should try to post daily.
  • Keep the personal touch. LinkedIn has some unique functionality that allows you to automate what you post to your newsfeed (if X keyword is mentioned, post to my feed, for example). If you’ve spent time on the platform, you’ve seen someone overuse it. Don’t be that person.
  • Diversify your content types. Nobody wants to see a feed of only link posts. Make sure you’re using visual elements, particularly infographics, images, and videos.
  • Avoid sales pitches. We are marketed to all day, every day. If you sound like you’re selling something to someone, they’re going to tune you out. Your goal should be to add value and build relationships. How are you helping?
  • Use the Live feature. There are a lot of ways to do this! Set up a Q&A session, hop on with a quick how-to demonstration, or say hi. Figure out what you can offer and let people interact with you in real-time.
  • Tag the people you are talking about. Your employees, partners, and other relevant pages should all be tagged when you talk about them!
  • Don’t rely on crossposting from other platforms. If you already have a content creation process for Facebook and Instagram, it’s easy to decide to throw up existing media on LinkedIn and call it good. Don’t do this! Create exclusive videos, graphics, and polls for the audience on LinkedIn. It will pay off.

Here are some additional LinkedIn page suggestions from the platform itself.

How True Anthem can help you

LinkedIn publishing is pretty straightforward, but it is also another thing to add to the mix. We get it. However, True Anthem can help!

We specialize in custom AI social posting. Particularly, this means that we can integrate with your CMS, find content, and share it with the right audience at the right time. All you need to do is set it up. If you want to know how it works, set up a demo today.

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