What is social media’s impact on publishing?
Once upon a time, news sat inside magazines and newspapers and waited.. Then social media marketing entered the game.
April 21, 2022
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Once upon a time, news sat inside magazines and newspapers and waited.. Then social media marketing entered the game.
Social media is an important part of any audience. Here’s the thing: Throwing up content online is not going to drive social media traffic.
Meta is making a lot of changes, as promised. The focus on short-form video and “the next chapter of the internet” is coming with big
Your social media goals will determine which metrics you should be keeping an eye on. You don’t need to measure everything, every time.
The focus is on Lives. Across platforms, Live video has come a long way, and today we’re going to give you some updates from YouTube and TikTok in this area. Also, we have some some minor Reels changes and updates to the in-app edit tools.
Social media has revolutionized the way people share and consume news. It has become the fastest and easiest way to access current topics worldwide. It is a critical part of the journalism process to reach a large audience, gather insight, interact with their viewers, and share breaking news faster than ever.
Social media distribution is a key piece of any successful publisher’s endeavors. However, social publishing can seem like an endless black hole to which posts must constantly be fed. Elevating social media to a strategic process can be a win across the board.
Social media is an ever-evolving beast. When you think you may have nailed it, an algorithm change or staffing change can completely derail your progress.
Is your caption is an after thought? Finding engaging social media captions is an important piece of the puzzle.
Most publishers are trying to figure out how to increase Facebook engagement, and it requires an increasingly creative approach.
