Social media is shifting—again. And if you’ve been hearing the buzz about Bluesky but aren’t sure how (or if) it fits into your strategy, this webinar is for you.
In this exclusive webinar, experts from Bluesky, NBC News, McClatchy Media, and True Anthem shared how publishers are testing, evolving, and defining their strategies on Bluesky—and what it means for audience growth in 2025.
From early experimentation to integrating Bluesky into everyday workflows, you’ll get insights from those working at the forefront of social media transformation. We’ll also delve into how True Anthem’s automation enables publishers to make sense of emerging platforms like Bluesky.
Who you’ll hear from:
Harry Packer
Growth & Partnerships at Bluesky
Harry leads partnerships at Bluesky, working with third-party organizations and individuals to help them navigate the platform, with a particular focus on growing Bluesky’s emergent communities.
Ryan Beckler
Senior Manager, Social Distribution & Live Publishing at NBC News
Ryan Beckler leads the NBC News social publishing team and has been a part of the newsroom for eight years. He’s been in the social journalism space since covering the Jerry Sandusky scandal as a student at Penn State in 2011. He watches an extraordinary amount of college sports, and in his youth, he worked as a paperboy in Philadelphia.
Lorraine Goldberg
VP, Audience, Lifestyle & Entertainment at McClatchy Media
Lorraine is a digital growth leader with over 15 years of experience scaling audiences and building brand authority. She develops strategies that spark meaningful audience connections across platforms. At McClatchy Media, she leads digital growth for top lifestyle and entertainment brands—including Us Weekly and Woman’s World—overseeing marketing efforts across social, newsletters, and SEO to maximize visibility, engagement, and trust.
Adam Klein
Product Manager at True Anthem
A former True Anthem customer turned product lead, Adam brings 20+ years of experience working in media, technology, marketing, advertising, entertainment, and software. He’s worn many hats within the True Anthem from Customer Success Management, Strategy, and Operations to Platform Partnerships and Product Management. In his spare time, you’ll find him pulling weeds and planting seeds in his garden.
Ashley Carufel
Director of Customer Social Strategy & Insights at True Anthem
Ashley has over a decade of experience in social strategy, and previously worked at PBS, Dotdash Meredith and Shutterstock.
