Content marketers are always trying to prove our worth. We pore over engagement data and conversion reports to show that our content efforts are paying off. Content marketing is critical for brands, but it can be expensive. Fortunately, AI in content marketing promises to revolutionize the marketing space in many ways.
Aside from streamlining workflows and giving hyper-personalized customer experiences, AI will significantly cut marketing costs. Don’t believe us? Check out how AI in content marketing is changing the economics of the space — and why that’s a great thing for brands.
The shifting economics of content marketing
Content marketing can be a pricey endeavor. You may not only for content creation but also for business overhead, tools, software, and content syndication. When you add it all up, content marketing has actual costs. It’s critical to show a return on these costs for businesses to see ROI.
AI is making it easier for content marketers to demonstrate their value. Machine learning enables marketers to crank out more high-quality content in less time and on budget.
Staffing
Don’t worry! Content marketing jobs aren’t going to be taken over by robot overlords. But AI does free up marketers from tasks that can be automated. This allows you to spend more time on deep thinking that, frankly, no machines can match. Keep your team agile and leave the challenging work to AI.
Writing
AI isn’t going to write this century’s great novel. However, it can be used for simple, informational blogs. It’s popular for political races, sports, and breaking news. If you’re in these niches, AI prevents the need to hire more reporters or journalists. That means more funds stay in your budget.
Strategy and management
It’s difficult for humans to predict how readers will behave with certainty. While nothing is ever certain, AI is designed to take a hard look at your data for actionable improvements and future strategies. While you work on the content, AI works in the background, finding the right audience for your content.
It’s an amazing wingman for publishing strategies, marketing strategies, and, really, any digital media strategies.
Tedious tasks
You don’t need Kyle, the intern, to run your reports anymore. AI automatically does tedious information-gathering for marketers. It also offers suggestions for improvements based on this data. Some AI can even implement changes automatically, saving marketers time and money.
As a content marketer, you write content for results. AI can analyze your content and website data to determine what blogs, suggested content, ads, call to action, and landing pages you should show visitors to get more of your ideal KPIs.
Audience targeting
Audience is the primary concern for content marketers. We spend hours and countless resources trying to define, refine, and best appeal to our audience. AI helps you target your ideal audience of interested and engaged potential buyers, streamlining the lead generation process for more revenue.
AI equips content marketers with the tools to give customers a hyper-personalized experience. That means spending less time looking for your target and more time hitting the bullseye. When customers feel special, they’re more likely to remember your brand and make a purchase now or in the future.
The bottom line
We don’t know just how far AI will take marketing. But one thing is clear: AI is in our very near future. This doesn’t mean that content marketers will be replaced, but we need to be ready for AI to revolutionize the role.
Savvy brands need to start using AI to stay ahead of the curve and trust technology to manage their budgets. AI promises to make marketing even more affordable as competition heats up online. Don’t get left behind in the dust.
If you would like to know more about getting set up, contact True Anthem. We’ll give you a personalized demo and help you get started.
Sign up for our newsletter to get tips, tricks, social media news, best practices and guidelines to build the best social media strategy.
