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Apr 17, 2017
By True Anthem Newsroom
True Anthem CEO, Chris Hart To Speak At NAB

It’s no secret that broadcasters are creating and distributing more compelling content than ever. And while your newsrooms may be sharing it across the social web, are you optimizing distribution to drive the most revenue possible? Our CEO, Chris Hart will be talking with Andy Schneider, Chief Digital Officer of TEGNA — and a True […]

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Apr 11, 2017
By Chris Hart
3 Ways AI Is Changing Content Distribution for Publishers

Artificial intelligence is changing everything, from fashion design to medicine to advertising, and we believe that publishing is poised to be the next industry to be positively disrupted by AI. Artificial intelligence will help publishers complete the transformation to a digital-first endeavor that uses technology to improve monetization, create efficiencies and unlock the full potential of […]

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Apr 6, 2017
By Erica Rabb
5 Takeaways From DigiDay Publishing Summit

Last week, a few members of the True Anthem team headed to Vail, Colorado for the DigiDay Publishing Summit. (In case you missed it, we live tweeted some of the major keynotes.) We left feeling energized and optimistic about the future of publishing and our AI approach. It’s clear that traffic, monetization, distribution and social […]

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Apr 4, 2017
By True Anthem Newsroom
How Reuters’ Traffic Surged with True Anthem’s Intelligent Content Distribution

In the time it takes you to read this paragraph, Reuters will publish two to three new stories; that’s 6,000 new stories produced by Reuters overall every single day. Imagine being the person charged with optimizing content distribution across social media: Pierpaolo Maniglio, global lead of social media marketing. Reuters publishes 2.2 million unique stories […]

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Mar 24, 2017
By True Anthem Newsroom
See you at DigiDay!

If you’re working in the publishing industry, then you’ll know there have never been more conversations about distributed content and monetization. If you’re heading to the DigiDay Publishing Summit next week in Vail, CO, I’m sure you’re as curious as we are to hear how publishers can thrive in the Facebook-Google duopoly. This is just […]

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Mar 7, 2017
By Chris Hart
3 Takeaways From Social Media Week

Last week we headed to Social Media Week in New York and met with a number of our clients. A number of themes emerged from those conversations which I wanted to share here. I also took the stage with Pierpaolo Maniglio, global lead of social media marketing for Reuters, where we spoke about working together and how True Anthem’s platform has driven traffic and revenue for the media giant.

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Mar 2, 2017
By Chris Hart
Monetization on Facebook: Challenges and Opportunities

Social media platforms—especially Facebook—account for an increasing amount of digital content consumption. But publishers are in a quandary. Should they go all in on native content and direct Facebook monetization at the expense of the greater monetization they achieve on their owned and operated sites? Facebook has been the second-most-visited digital property for several years, […]

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Mar 1, 2017
By True Anthem Newsroom
Come See Us At Social Media Week With Reuters

Our CEO, Chris Hart, will be joining Pierpaolo Maniglio, global lead of social media marketing for Reuters.com— and one of our clients—on the stage during Social Media Week in New York on March 2nd at 9.30am EST.

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Feb 22, 2017
By Chris Hart
How Publishers Can Battle Fake News Now

Fake news is metastasizing, and this is a social as well as an economic problem. News hoaxes can fan hatred and fuel distrust of media and political organizations. As consumers spend more time on social media, it’s become a prime source of news—and also a prime source of fake news, whether we realize it or not. From an economic point of view, phony news sources drain attention—and monetization—away from legitimate organizations that pay professional journalists and editors.

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Feb 14, 2017
By Chris Hart
How Intelligent Automation Can Create Hundreds of Hours for your Social Media Team

Two hundred fifty-six hours each month: That’s how much capacity we’re creating on average for one online news publisher by automating some 1,600 posts per month. By most calculations that’s equivalent to an extra one and a half employees on the team in any given month.

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How To Close The Content Monetization Gap In 2017
Feb 7, 2017
By Chris Hart
How to Close the Content Monetization Gap in 2017

With 2017 well underway, publishers of all types continue to grapple with the problem of monetization, combined with increased competition for consumer attention and an ever-growing number of third-party distribution platforms. Smart publishers will make their content work harder with efficient and effective distribution strategies.

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Nov 15, 2016
By Chris Hart
How to Balance Engagement and Traffic to Maximize Facebook Success

By pursuing engagement strategies on Facebook with video content, you can increase your audience affinity, which will lead to your link posts reaching more people in their News Feeds. This will ultimately pave the way for you to drive more referral traffic to your websites from Facebook.

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Jul 13, 2016
By Tom Pitts
Nights and Weekends Are a Huge Opportunity for Publishers on Social Media

By reaching different audiences, posting more frequently, and varying posting strategies, social posts during nights and weekends represent a huge opportunity for publishers.

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May 10, 2016
By Tom Pitts
Facebook Instant Articles: What Publishers Need to Know

In April, during the F8 conference, Facebook opened its Instant Article format to all publishers. With Instant Articles, publishers can now serve Facebook mobile readers faster-loading versions of their articles. These articles are served natively by Facebook’s app, using the same technology that quickly loads shared photos, videos, and other status updates.

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Jan 19, 2016
By Chris Hart
Announcing the True Anthem Post Queue

I’m really excited to announce our latest product release, the True Anthem Post Queue, which is now available for all customers using our dashboard. We created the Post Queue to give publishers more editorial control and visibility into when and what our system will post. With the release of our Post Queue, we’re starting to put…

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Jan 12, 2016
By Tom Pitts
Social Metadata: More Important than You Think

News publishers, from local broadcast stations to international news agencies, generally publish more articles to their websites each day than they post to their social media accounts. This leaves social editors with a recurring question: Which articles should be posted to Facebook or Twitter? Staying on top of new…

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Sep 23, 2015
By Tom Pitts
How True Anthem Optimizes Social for News Publishers

News publishers, from local broadcast stations to international news agencies, generally publish more articles to their websites each day than they post to their social media accounts. This leaves social editors with a recurring question: Which articles should be posted to Facebook or Twitter? Staying on top of new…

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Aug 5, 2015
By Tom Pitts
7 Common Meta Tag Mistakes That Publishers Make

Meta tags are one of the primary ways that publishers optimize their content for social and search success. Because we work with publishers on a variety of content management systems, we’ve had the opportunity to analyze many implementations of meta tags designed for content optimization. While almost every…

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Jul 27, 2015
By Tom Pitts
Using Author Tags with Facebook Story Previews

In June, Facebook published a new post on their media blog about the Open Graph Author Tag, part of their Open Graph metadata protocol. While the content of the post was new, the feature discussed, the Author Tag, was not. Facebook actually started supporting their own Author Tag two years ago, as explained in…

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Apr 17, 2015
By Chris Hart
Welcome to the True Anthem Blog!

Our Story The last 7 years with trueAnthem have been quite a journey for me. Like most startup stories, ours has some twists and turns. We started off building technology around social measurement and viral tracking of music content. Since those days, we’ve learned a lot, transitioned our product focus not once, but twice, and […]

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