REQUEST DEMO
415.343.6244
Oct 17, 2017
By True Anthem Newsroom
3 Takeaways From ONA 2017

The Online News Association Conference is always a highlight of our year with many standing-room sessions at the packed, four-day conference. Here are our takeaways from ONA 2017. Journalists are invigorated This year’s ONA drew record attendance, as 3,000 people converged in Washington D.C., compared to 2,200 registered attendees in 2016. The excitement and commitment […]

more
Oct 6, 2017
By True Anthem Newsroom
4 Trends For 2018 From The Digiday Publishing Summit

Next year is sure to bring new challenges and opportunities, as the advertising landscape and media consumption patterns continue to change. At the Digiday Publishing Summit, we heard from top executives about how their companies are reacting to the shifts. We came away with a to-do list for 2018. Here are our takeaways: 1. Diversify […]

more
Sep 28, 2017
By Chris Hart
How Hearst Television Connects Local Audiences with Great Content

Delivering local and national news, weather, information, sports and entertainment programming via every available content-delivery platform, Hearst Television reaches one out of five U.S. households. Hearst Television’s digital focus is on creating original, high-quality video content, as well as turning broadcast content from local stations into digital content that can be distributed online and via […]

more
Sep 26, 2017
By True Anthem Newsroom
Content Monetization: Top Takeaways from Our Webinar Featuring Forrester

Publishers and their social media teams struggle to keep up with the continual flow of content to be distributed on social platforms, as well as the demand to drive more traffic and revenue from social. Recently, True Anthem CEO Chris Hart joined Forrester Research analyst Susan Bidel for a webinar examining how social media teams […]

more
Sep 22, 2017
By True Anthem Newsroom
See you at Digiday, ONA & MediaPost

Fall is in the air, and that means it’s conference season! Our bags are packed for three exciting weeks on the road starting at Digiday in Florida, then to ONA in Washington D.C., and wrapping up at MediaPost in Austin, Texas. True Anthem will be at these important events to help publishers understand how to […]

more
Sep 14, 2017
By Chris Hart
Elevating Social Media to a Strategic Function

Social media distribution is a key piece of any successful publisher’s endeavors. However, as social continues to grow in importance, social publishing can seem like an endless black hole to which posts must constantly be fed. It doesn’t have to be this way. Successful publishers are re-envisioning social media as a strategic initiative, using it […]

more
Aug 29, 2017
By Chris Hart
3 Ways Artificial Intelligence Is Changing the Way Publishers Drive Monetization

Artificial intelligence can be used to scale the volume and effectiveness of content distribution, and to improve the overall operating efficiency of social media teams. Here at True Anthem we work with a wide range of media companies—ranging from global news brands to local news and cable networks, magazine publishers and digital media brands. What […]

more
Aug 22, 2017
By True Anthem Newsroom
Webinar: Drive More Quality Traffic. Spend Less Time Doing It

One of the questions we frequently hear from publishing professionals is: “How do we drive more high-quality traffic to our site?” The immediate follow-up is: “How can we possibly do more work than we’re already doing?!” These are both understandable concerns. Publishers and their social media teams are being asked to drive more traffic from […]

more
Aug 18, 2017
By Chris Hart
Elon Musk Says AI Is Dangerous. We Say It’s Essential for Publishers

Tune into NPR, read a news site, or watch a news broadcast, these days, and you’d be forgiven for thinking that robots and artificial intelligence (AI) are about to take over the world and put us mortals out of work. Even some technology leaders, including Elon Musk, believe that AI is dangerous. As the leader […]

more
close-link
NEVER MISS A POST!
Subscribe to our Blog
We'll share useful tips and insights on using social media for content distribution.
Stay Updated
close-link