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Intelligence
Jun 20, 2017
How To Build A Winning Content Strategy for Facebook (Tip: Bifurcation is key)

In a media environment where the majority of content is discovered via social media, it’s crucial to develop a bifurcated content distribution strategy: a two-part approach that’s balanced between audience engagement and traffic acquisition. Publishers initially published link posts to Facebook with the goal of building an audience, and then driving that audience back to […]

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Jun 12, 2017
4 More Meta Tag & Description Mistakes Publishers Make

A while back we posted an article about the 7 most common meta tag mistakes publishers make. It is one of our most popular posts. Given that publishing, content distribution, and social media marketing, are ever changing and evolving, it can be hard to keep up. We thought it was time to revisit the topic […]

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May 25, 2017
9 Reasons Why Your Social Media Might Not be Driving Traffic

If you’re a publisher, you already know that social media can be a powerful way to distribute your editorial content and increase traffic. Seven out of ten Americans use at least one social network, according to Pew Research—and the majority of them get their news this way. Yet social media is fragmented and fast-moving, so […]

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May 16, 2017
By True Anthem Newsroom
How Artificial Intelligence Can Make Publishing More Profitable

It’s no secret that artificial intelligence is changing all aspects of work as we know it. While some may view this as something to fear, we embrace it and you should too. Artificial intelligence will help publishers complete the transformation to a digital-first endeavor that uses technology to improve monetization, create efficiencies and unlock the […]

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May 8, 2017
By Chris Hart
Harnessing the Power of Big Data, True Anthem’s Content Discovery Rolls Out Today

If you’re using True Anthem’s AI-powered content distribution platform to distribute your most popular stories to social platforms, you already appreciate the power it has to drive increases in productivity and monetization. Today we are excited to roll out Content Discovery, a new capability that further leverages our powerful combination of big data and technology. […]

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May 3, 2017
By True Anthem Newsroom
How AI is Helping Local Broadcast Drive Revenue

With consumer demand for video across all platforms continuing to heat up, local broadcasters are in a prime position to profit. After all, video production is in the DNA of local broadcasters–and advertisers are paying higher premiums for video overall as they also aim to reach hyper-targeted audiences. At last week’s NAB Conference in Las […]

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Apr 28, 2017
By Chris Hart
4 Takeaways from Facebook F8 for Publishers

Last week, more than 4,000 people from around the world gathered at Facebook’s annual F8 developer conference in San Jose, CA. Facebook promised to work harder to help publishers to create sustainable businesses on its platform. Executives also said they were interested in creating new monetization products to improve publishers’ bottom lines. This is good news […]

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Apr 17, 2017
By True Anthem Newsroom
True Anthem CEO, Chris Hart To Speak At NAB

It’s no secret that broadcasters are creating and distributing more compelling content than ever. And while your newsrooms may be sharing it across the social web, are you optimizing distribution to drive the most revenue possible? Our CEO, Chris Hart will be talking with Andy Schneider, Chief Digital Officer of TEGNA — and a True […]

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Apr 11, 2017
By Chris Hart
3 Ways AI Is Changing Content Distribution for Publishers

Artificial intelligence is changing everything, from fashion design to medicine to advertising, and we believe that publishing is poised to be the next industry to be positively disrupted by AI. Artificial intelligence will help publishers complete the transformation to a digital-first endeavor that uses technology to improve monetization, create efficiencies and unlock the full potential of […]

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