Aug 22, 2017
Webinar: Drive More Quality Traffic. Spend Less Time Doing It

One of the questions we frequently hear from publishing professionals is: “How do we drive more high-quality traffic to our site?” The immediate follow-up is: “How can we possibly do more work than we’re already doing?!” These are both understandable concerns. Publishers and their social media teams are being asked to drive more traffic from […]

Aug 18, 2017
Elon Musk Says AI Is Dangerous. We Say It’s Essential for Publishers

Tune into NPR, read a news site, or watch a news broadcast, these days, and you’d be forgiven for thinking that robots and artificial intelligence (AI) are about to take over the world and put us mortals out of work. Even some technology leaders, including Elon Musk, believe that AI is dangerous. As the leader […]

Aug 9, 2017
5 Simple Do’s and Don’ts For Social Content Distribution

As social platforms continue to play a central role in content distribution, it’s becoming increasingly important for publishers and broadcasters to optimize their social strategies. Use these best practices, and you should be well on your well to success: 1. Use more than a couple of social platforms for distribution Don’t automatically limit your social […]

Aug 3, 2017
By author
True Anthem Named Best Social Media Marketing Platform

We are thrilled to share that we have been named Best Social Media Marketing Platform in the 3rd annual Digiday Signal Awards​. The Digiday Signal Awards are presented by Digiday, and recognize the technology platforms that are bringing efficiency, effectiveness, and creativity, to the media and marketing processes for brands, agencies and publishers. The judging […]

Jul 27, 2017
By Chris Hart
5 Challenges for Sports Media in a Social World (And How To Solve Them)

Sports publishing could be the most competitive sector of the media world (no pun intended), with hundreds or thousands of outlets, large and small, covering a single game. Reporters may have only 10 minutes after a game ends to post a story before the information becomes irrelevant. Otherwise, competing sites may beat them and fans’ […]

Jul 20, 2017
By True Anthem Newsroom
Who Is True Anthem? Watch Our New Video

At True Anthem, our mission is to help publishers and media companies efficiently distribute their most popular stories across social media to drive significant increases in monetization. We have pioneered the use of artificial intelligence to identify the right content for social audiences—and then automatically post it at the right time. Want to know more […]

Jul 6, 2017
By True Anthem Newsroom
8 Steps for Streamlining Content Distribution

In this fragmented media landscape, publishers must work harder than ever to make sure they derive value from their content. Follow these steps to maximize engagement and monetization from distributed content. 8 Steps For Streamlining Content Distribution 1. Create Exceptional content distribution starts with excellent content. The editorial calendar and voice are important. However, in […]

Jun 28, 2017
By True Anthem Newsroom
3 Things Your Social Team Could Be Doing With 811 Hours

Everyone could use more hours in the month, and social media teams are no exception. At True Anthem, we’ve found that our clients can save as much as 811 hours a month by automating some labor-intensive tasks such as manually posting to social media. Our clients that achieve this kind of time savings are using […]

Jun 20, 2017
By Adam Klein
How To Build A Winning Content Strategy for Facebook (Tip: Bifurcation is key)

In a media environment where the majority of content is discovered via social media, it’s crucial to develop a bifurcated content distribution strategy: a two-part approach that’s balanced between audience engagement and traffic acquisition. Publishers initially published link posts to Facebook with the goal of building an audience, and then driving that audience back to […]

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