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Dec 15, 2017
By True Anthem Newsroom
Happy Holidays: Our Best Blog Posts of 2017

As the end of the year rapidly approaches, we wanted to wish you all a Happy Holidays from everyone here at True Anthem. For those of you already using True Anthem to intelligently identify and automate the distribution of your best content, you’ll be able to enjoy all those holiday parties without worrying about posting […]

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Dec 8, 2017
By Chris Hart
Paid Amplification on Facebook – Part One: What You Need to Know

Publishers already know that social media is a must; and increasingly, social programs need to include paid amplification, otherwise known as social media advertising. As Facebook CEO Mark Zuckerberg said in the company’s recent earnings call, ad targeting using artificial intelligence could help Facebook show content to a relevant audience even if those people don’t follow […]

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Nov 27, 2017
By Chris Hart
Hacking Your Organic Facebook Reach with Video

Publishers’ organic reach on Facebook continues to drop. Earlier this year, Digiday spoke to a cross section of U.S. publishers and found consensus that organic reach was falling—except among those that had upped their video content. Last month, True Anthem conducted its own independent research among publishers, and 33 percent said they had experienced a […]

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Nov 9, 2017
By True Anthem Newsroom
Quiz: Did AI or a Human Write These Facebook Posts?

If you’ve followed the news this year, you’ll know that artificial intelligence (AI)  is showing up everywhere, including social media content distribution. Publishers know that social platforms are key to expanding the reach of their original content, driving audience engagement, and directing traffic back to their owned and operated sites. Delivering the right content, at […]

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Nov 3, 2017
By Christopher Merchant
Sharing True Anthem’s Know-how at ONA 2017: Four Key Takeaways

At  ONA 2017, True Anthem CEO Chris Hart joined other industry innovators in front of a packed room, to discuss the opportunities presented by AI and automation in the publishing industry. Here are four topics that came up in the conversation. 1. What makes publishers money? There are four types of Facebook monetization: Instant Articles, […]

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Oct 26, 2017
By Chris Hart
True Anthem Data Reveals The Anatomy of a Killer Facebook Post

There’s an art to writing a successful social post—but there’s also some science. We wanted to know the perfect length for a Facebook post message. Also, because it’s important to focus your social media efforts on the times of day when your audience is most likely to engage, we wanted to know the best times […]

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Oct 17, 2017
By True Anthem Newsroom
3 Takeaways From ONA 2017

The Online News Association Conference is always a highlight of our year with many standing-room sessions at the packed, four-day conference. Here are our takeaways from ONA 2017. Journalists are invigorated This year’s ONA drew record attendance, as 3,000 people converged in Washington D.C., compared to 2,200 registered attendees in 2016. The excitement and commitment […]

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Oct 6, 2017
By True Anthem Newsroom
4 Trends For 2018 From The Digiday Publishing Summit

Next year is sure to bring new challenges and opportunities, as the advertising landscape and media consumption patterns continue to change. At the Digiday Publishing Summit, we heard from top executives about how their companies are reacting to the shifts. We came away with a to-do list for 2018. Here are our takeaways: 1. Diversify […]

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