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Nov 15, 2016
By Chris Hart
How to Balance Engagement and Traffic to Maximize Facebook Success
By pursuing engagement strategies on Facebook with video content, you can increase your audience affinity, which will lead to your link posts reaching more people in their News Feeds. This will ultimately pave the way for you to drive more referral traffic to your websites from Facebook. more
Jul 13, 2016
By Tom Pitts
Nights and Weekends Are a Huge Opportunity for Publishers on Social Media
By reaching different audiences, posting more frequently, and varying posting strategies, social posts during nights and weekends represent a huge opportunity for publishers. more
May 10, 2016
By Tom Pitts
Facebook Instant Articles: What Publishers Need to Know
In April, during the F8 conference, Facebook opened its Instant Article format to all publishers. With Instant Articles, publishers can now serve Facebook mobile readers faster-loading versions of their articles. These articles are served natively by Facebook’s app, using the same technology that quickly loads shared photos, videos, and other status updates. more
Jan 19, 2016
By Chris Hart
Announcing the True Anthem Post Queue
I’m really excited to announce our latest product release, the True Anthem Post Queue, which is now available for all customers using our dashboard. We created the Post Queue to give publishers more editorial control and visibility into when and what our system will post. With the release of our Post Queue, we’re starting to put... more
Jan 12, 2016
By Tom Pitts
Social Metadata: More Important than You Think
News publishers, from local broadcast stations to international news agencies, generally publish more articles to their websites each day than they post to their social media accounts. This leaves social editors with a recurring question: Which articles should be posted to Facebook or Twitter? Staying on top of new… more
Sep 23, 2015
By Tom Pitts
How True Anthem Optimizes Social for News Publishers
News publishers, from local broadcast stations to international news agencies, generally publish more articles to their websites each day than they post to their social media accounts. This leaves social editors with a recurring question: Which articles should be posted to Facebook or Twitter? Staying on top of new… more
Aug 5, 2015
By Tom Pitts
7 Common Meta Tag Mistakes That Publishers Make
Meta tags are one of the primary ways that publishers optimize their content for social and search success. Because we work with publishers on a variety of content management systems, we’ve had the opportunity to analyze many implementations of meta tags designed for content optimization. While almost every… more
Jul 27, 2015
By Tom Pitts
Using Author Tags with Facebook Story Previews
In June, Facebook published a new post on their media blog about the Open Graph Author Tag, part of their Open Graph metadata protocol. While the content of the post was new, the feature discussed, the Author Tag, was not. Facebook actually started supporting their own Author Tag two years ago, as explained in… more
Apr 17, 2015
By Chris Hart
Welcome to the True Anthem blog!
The last 7 years with trueAnthem have been quite a journey for me. Like most startup stories, ours has some twists and turns.

We started off building technology around social measurement and viral tracking of music content. Since those days, we’ve learned a lot, transitioned our.… more