The best time to post on LinkedIn in 2024 is… if only it were that simple. You can type that exact sentence into any search engine and get a good amount of articles listing precise times that most audiences are interactive and engaging on LinkedIn. But the bottom line is there is no one-size-fits-all perfect time.
Determining when to publish your LinkedIn content is based on far more than a general poll of all users worldwide. Sure, there are a few general factors to consider when posting on LinkedIn that cater to the popular demographics of the platform. However, most of your LinkedIn scheduling strategy will be based on your unique audience and niche.
Below, we’ll cover the most important factors to consider when determining the best time to post on LinkedIn in 2024 for your brand. But first, let’s talk a little bit about the platform.
LinkedIn factors to consider when posting
Mastering LinkedIn for publishers means understanding how the platform differs from your other social media accounts. LinkedIn users will generally be a different demographic than your Facebook or Instagram following. The best times to post on Instagram won’t be the best times to post on LinkedIn. Here’s how LinkedIn demographics may differ.
LinkedIn users are generally more professional and business-driven individuals. These individuals may be more likely to start their day by scrolling through social media news and checking their accounts throughout the work week. Some studies show that because of this trend, LinkedIn’s sweet spots for posting are around 8 a.m. and 1 p.m. But again, this is entirely dependent on your particular audience rather than a cookie-cutter strategy for success.
Extended post-shelf life
User activity on LinkedIn is different. Unlike other platforms, LinkedIn posts can stay relevant longer due to a healthy mix of company and personal page posts, company updates, user activity, and other business or brand-related content. If a user comments on your content, it can appear on their follower’s feed even a few months later! LinkedIn users like quality and informative posts, no matter when they were originally published.
Finally, LinkedIn is an excellent platform to connect with niche leaders across multiple industries. There is a mix of businesses and individuals looking for quality posts to engage with and who are less likely to tolerate social trends and filler content. LinkedIn users—whether niche leaders themselves—are looking for other authorities in their industry.
Find your brand’s best LinkedIn time
Your best time will not be the best time as most other businesses on LinkedIn. As publishers and broadcasters, your readers are active at different times than users looking for jobs, networking opportunities, or specific niche updates unrelated to news.
Even more, not all publishers are alike! So, how do you figure out what time is best for you? It starts with knowing your audience. Just YOUR audience.
Start by checking your LinkedIn analytics and asking yourself a few questions:
- What type of users are engaging with your posts?
- What are the demographics of these users?
- Which type of content is performing best? What do they have in common?
- Which posts have the most engagement and who is engaging with them?
This is your audience. These are the LinkedIn users you’re trying to reach and gain more from. Now it’s time to figure out when to catch them.
Best time to post on LinkedIn in 2024
Let’s get to the good stuff. When should you be posting your content to connect with your desired audience?
If you don’t know where to start yet, no worries. You can start with a general posting time and not break your success online. However, generalized times typically include all industries. If you need help, look within your niche for post-time recommendations.
We recently gathered data from our publishing and broadcasting clients on LinkedIn, measuring average impressions per post based on hours of the day and days of the week. Here’s what we found:
Worst Times to Post on LinkedIn
Well, to be honest, the worst times to post on LinkedIn (again) vary based on your audience. Based on our data, posting after 8 pm or scheduling heavier loads of content on Wednesday and Thursday may lead to less engagement. However, let’s not get too tied down with limitations.
LinkedIn’s prolonged post-shelf-life compared to other platforms gives publishers more grace on posting times. So while, yes, it’s more effective to hit your audience when they are most active if you don’t hit these on the money, you won’t sink your social media ship.
Plus, schedules aren’t permanent. If you notice your posting strategy isn’t working as well as you would like, change it up. Look back at your analytics, which is easy to do when incorporating AI social media management tools, and determine a new course of action better suited for your audience’s online behaviors.
Don’t forget to enjoy LinkedIn
Remember, most likely, your business is going on social media to create more connections with like-minded individuals. Don’t lose yourself in chasing the algorithm. Have fun with your content, and enjoy the networking opportunities with your audience. Make sure you’re focusing less on hitting all the “how to” recommendations and focus more on conveying your brand’s mission to your audience.
Social media doesn’t have to be stressful. If you need a little more guidance on the best times to post on LinkedIn or create an overall strategy, shoot us a message. Let’s see how we can help.