Tips for writing a great headline
You’ve got one shot to get them from scrolling past that post. How do you get the thumb stop? You start by writing a good headline.
April 12, 2021
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You’ve got one shot to get them from scrolling past that post. How do you get the thumb stop? You start by writing a good headline.
Here’s the thing: Writing the copy is probably one of the easiest parts of the process. There is so much more than goes into ensuring that your piece is ready for distribution. It’s time to dive into your content creation process.
Here are some ways to lighten the load and help your operation run at full capacity without killing your employees.
If you don’t have a national desk, what they do maybe a bit murky. If you already have one, you are likely facing some challenges. Regardless, there are many benefits to consolidating work.
Anybody who has ever done Facebook strategy knows it’s not just about how much you post, but when you do it. These two components can help you strike a critical balance between giving your audience enough and not enough content
Good news: The Instagram algorithm is not unbeatable.
Take it one step at a time. You can get to the strategy and content later. Start by setting up your account properly!
Focusing on one KPI is an imbalanced approach that probably will not get you where you want to be. Which KPIs matter for you?
Next time somebody is on vacation and you’re scrambling to fill up your social media slots for the week, you can make sure your bases are covered!
I’ve been doing this for a decade or so, and I’ve never seen things shift as fast as they have in the past few months.
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