How do you begin?
If you’re like most publishers, Pinterest is an afterthought. Facebook is the behemoth that you’ve probably figured out how to slay, but you only do it because you have to. You likely also have some form of Instagram and Twitter strategy. But Pinterest? Seems hard. What can a Pinterest business account actually do for you?
Well. Take it one step at a time. You can get to the strategy and content later. Start by setting up your account properly!
Start by setting up a Pinterest business account
When you create your account, make sure you set it up as a business account. Enter an email to get started, and follow the prompt to enter your country. Then you’ll get to this screen:
Answer all the questions accurately! This all matters in searches. Be sure to link to your website on this screen:
If you’ve already got an account that isn’t a Pinterest business account, maybe an old account that you’re shaking the dust off of, here’s a step-by-step on converting your existing account. If this is the case, you’ll definitely want to go back and make sure all of your profile/website information is up to date. The Pinterest business account conversion will give you access to analytics and other free tools to help you navigate Pinterest.
If you’re setting up a new Pinterest business account, you will be prompted to attach your other accounts during setup. If you’re polishing up an older account, go into your settings and select “Claim.” In there you’ll be able to add your website, Instagram, YouTube, etc under settings.
Note: You can set up auto-publish from Instagram, but it’s probably best to stay away from this. You want to make sure you’re publishing the most Pinterest friendly content possible, which is not going to be the same thing you publish to Instagram.
Ready to dig deeper?
Don’t stop after setting up a Pinterest business account! We’ve got some helpful strategy information to help you once you’re up and running. You’ll need some helpful pin setup tips, SEO tips, and more to get the most out of Pinterest. Happy Pinning!
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