Great content strategy is the coalescence of content, distribution, marketing, and technology. Great content strategists obsess about the journey of content, from creation through consumption. They know the ins and outs of their brand and have voice, distribution and analytics committed to memory.
But they can’t do it alone.
Behind every successful content strategist is a stack of tools that provides actionable insights and other essential information to make content and campaigns even better. AI is a particularly important component of smart, new martech tools. AI streamlines processes and frees marketers up to do less mundane, time-consuming tasks.
However, it can be tough to know which tools are the real deal and which are flops. Check out this content marketing technology stack for the best content marketing tools of 2018. Add your favorites in the comments!
Nobody’s perfect. That’s why every piece of content you produce needs editing. But editing can be a tedious process of back and forth. Most content marketers don’t have time for that!
Save time by using Grammarly to edit your content. This tool proofreads content either as you type or after it’s produced. Just download it to your computer to use as a software, or integrate with your browser, email, or text editor.
CONCURED bills themselves as a ‘content strategy platform.’ This tool is powered by AI and helps you create data-driven content strategy. Skip the long planning meetings. This tool will do most of the heavy lifting for you. CONCURED isn’t just for staring at numbers, either. It even makes suggestions to help you max out engagements and conversions.
Got data? Great! Put it to use with Wordsmith. This platform takes your data and turns it into a written narrative.
This tool is popular with the Associated Press for a reason. It summarizes important news information, like sports or political races, and updates your content accordingly.
We don’t recommend using Wordsmith to generate full-blown articles. But it’s a fantastic tool if you need to get fast, accurate information to your audience quickly.
Acrolinx is a powerful tool if you’re worried about content consistency. Designed specifically for larger companies, Acrolinx uses AI to check the style, tone, and branding of your content. This isn’t a huge problem for smaller companies, but if you have multiple writers or departments, content consistency is a real concern.
You don’t need to check every piece of content for brand, tone, and style before it goes live. Acrolinx analyzes your text and makes suggestions to tie your content together with ease.
If you’re a content marketer, you’re likely measuring your site stats with Google Analytics. It takes time and a skilled hand to draw conclusions from months’ worth of this data.
Give your content analytics team a break with the PaveAI tool. This software pulls conclusions from your Analytics data and breaks them down into simple, easy to understand action items. It collects data in simple reports that help you make decisions about your campaigns more quickly.
If you have ever worked in social or have tried to maximize your social reach, you know that you’re only as good as your distribution. At True Anthem, we work at the intersection of AI and content to ensure that your content is not only the best that it can be, but that is being distributed to the right people at the right time.
We can also offer deep dives into your insights, strategic guidance, and paid social support.
The bottom line
Technology is ingrained in modern content marketing. AI is a critical component of any savvy content marketing tool. Companies are increasingly integrating AI and machine learning into their favorite tools to save even more time and money. Perfectly personalized content and a seamless buyer journey are no longer pipe dreams–you can make them a reality with these tools.