This week is full of paid subscription updates from platforms. X is adding more tiers to their model, and even Meta is jumping on the bandwagon by trying out an ad-free subscription option in Europe. Meanwhile, Threads is trying to keep engagement up with new features, and Elon threatens people who post false information. Here’s this week in platform news.
1. Threads rolls out polls and gifs
Another engagement play from Threads is here: Polls and gifs are now an option. Liven up your feed!
2. X introduces new tiered premium levels
Elon made good on his promise: There is now a $32 ad-free version of the platform. There are now three tiers: Basic, Premium, and Premium+. Only available in the Web app for now.
3. Meta announced an ad-free subscription subscription model in Europe
The platforms will remain free for those that choose to use an ad-supported version of the app, but the pricing (which is cheaper for web, taking into account the 30% fee charged by app stores) applies to all of your linked accounts.
Depending on where you purchase it will cost €9.99/month on the web or €12.99/month on iOS and Android. Regardless of where you purchase, the subscription will apply to all linked Facebook and Instagram accounts in a user’s Accounts Center. As is the case for many online subscriptions, the iOS and Android pricing take into account the fees that Apple and Google charge through respective purchasing policies. Until March 1, 2024, the initial subscription covers all linked accounts in a user’s Accounts Center.
4. Elon Musks says that post corrected with Community Notes will be inelegible for revenue share
This could be a positive step, in theory. The idea, as Elon himself says, is to ensure accuracy. In short, if you make stuff up for clicks, you’re not going to profit off the platform. This raises a lot of questions about the weaponization of Community Notes—what exactly is the verification process?—but maybe it’ll help people who rely on the rev share to stay within the lines a bit more.