
How to Measure Audience Development Success: An Interview with True Anthem’s Sean Magee
Sean Magee is Director, Customer Strategy & Insights in True Anthem‘s San Francisco office, with several years of experience in the role of audience development.
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Sean Magee is Director, Customer Strategy & Insights in True Anthem‘s San Francisco office, with several years of experience in the role of audience development.

Being able to deliver the right content at the right time is crucial for success. But is the ROI of human scheduling still worthwhile?