Today, social media is an integral part of any successful content marketing strategy. Companies increasingly turn to social media to reach potential customers and build relationships. However, it’s not enough to create a profile and post content randomly. You need a thoughtful, well-planned content strategy that will maximize the impact of your posts. Let’s dive into the types of social media content you should create to make your business stand out from the competition.
Video is quickly becoming one of the most popular forms of content as users are drawn to its dynamic nature and engaging visuals. 85% of marketers credit video as an effective way to get attention online. You could miss out on many potential customers if you’re not creating video content.
Also, live videos are becoming increasingly popular on social media platforms like Instagram and Facebook. Live videos allow viewers to interact with you in real-time while providing them with more personal insight into your business, such as taking them on a behind-the-scenes tour of how your business runs. This type of content is excellent for connecting with existing and potential customers authentically.
As you can see, many ways exist to create compelling, engaging, and eye-catching video content. From how-to videos to Q&A sessions, there are so many different avenues you can tap into to create video content. Video is also great for creating shareable content, such as funny or inspiring stories that can be popular.
One of the most captivating techniques when posting to social media is telling a story. People love stories—they’re relatable, entertaining, fascinating, and easy to remember. When crafting your stories for social media posts, make sure they are true to your brand voice and purposeful in their meaning. Storytelling could turn passive people just scrolling through their feeds into engaged followers.
It’s no secret that visuals are more eye-catching than plain text regarding social media posts. Graphics or images can highlight important brand information, like promotions or discounts, to showcase customer testimonials or reviews.
You can use graphics as part of a more extensive campaign by incorporating promotional hashtags into the design and potentially having your hashtag become highly searched!
Infographics are visual representations of information and are often data-driven. The visuals help showcase complex topics more straightforwardly for people to digest easier. They tend to be more visually appealing than plain text posts. Infographics can include charts, graphs, and other elements that make them easier to read than long blocks of text.
Infographics are also convenient for people to share, which is excellent for getting User Generated Content (UGC).
Social media is an incredibly powerful tool that businesses today need to utilize to reach potential customers and build relationships with them. However, creating effective social media content isn’t always easy; it requires strategy and knowledge of what kind of content will resonate with your target audience, yet being able to pivot to a different approach if what you’re posting hasn’t gained the traction you want. The right combination of these posts will show your business’s uniqueness and help you stand out from your competitors.
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