YouTube updates, Instagram payouts, Twitter subscriptions, and more

Meta and TikTok News

1. YouTube is making it easier to stop copyright violations and detect possible infringements

It’s pretty straight forward: There’s a new checkbox that allows creators to essentially say “if anybody else tries to upload this video, it can be automatically blocked.”

You can disable the functionality as well.

The changes are already available for some users in YouTube Studio. They will be rolling out over the next few months.


2. Twitter is adding a “Subscribe” button to newsletter creator profiles

The move will allow users to leverage their existing Twitter followers to grow their newsletter subscriptions. The idea is to formalize something that’s already taking place… and also to make some more cash. Twitter will take 5% of paid newsletter subscriptions. The button will only be available to users with a Revue account. You can read more from Mashable.


3. YouTube is letting users make critical edits during processing

TIME. This is all about time. Until now, YouTube has not let users make edits like adding mid-roll, captions, and end screens until the video was completely processed.

Well, NO LONGER! Now you can make those important changes and save some precious time. Minor frustrations, to be sure, but it’ll make the process smoother.

4. Messenger API for Instagram is available to all developers

This announcement came out of the F8 Summit:

Today, we are excited to open up the Messenger API for Instagram to all developers, allowing brands to offer messaging experiences on Instagram. With these new features, businesses can integrate Instagram messaging with their preferred applications and workflows. This can drive more meaningful conversations that increase customer satisfaction and grow sales.

5. Instagram has announced some new monetization options for creators

Looks like stars and affiliate programs have made their way onto Instagram.

In the coming months, we’ll begin testing a native affiliate tool that will allow creators to discover new products available on checkout, share them with their followers and earn commissions for the purchases they drive — all within the Instagram app.

When people come across an affiliate post from a creator featuring a tagged product, they will see “eligible for commission” at the top of the post, so it’s clear that their purchases help support that creator.

In addition to the affiliate payouts, they’ll be offering some incentives for creator milestone badges in Lives, like a certain number of hours broadcast, for example.

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