Pinterest is trying to encourage video and live video in the app, and they’ve dropped a new app to do it. LinkedIn is making major strides in the creator world, ramping up their audio events. Twitter is FINALLY getting around to managing duplicate tweets spammed across the platform. And TikTok is taking their data tracking into the real world. Let’s take a look at this week’s stories:
1. Pinterest launches new TV studio app
Pinterest is making is easy to do video on the platform.
Pinterest on Monday launched a new app aimed at making it easier for creators to livestream to its platform. The new Pinterest TV Studio app for iOS and Android will allow select creators to go live on Pinterest as well as use multiple devices in order to achieve different camera angles, the app’s description states.
2. LinkedIn adds captioning for audio events
This is pretty cool. LinkedIn is adding real-time captioning for live events.
To enable captions when you join an Audio Event, click on the three dots in the top right-hand corner of the Audio Event and tap on Turn on captions (Beta). Members have the ability to turn captions on or off.
3. Twitter is cracking down on duplicated content
Duplicated content has long been a problem on Twitter, and they’re finally taking steps to limit the visibility of spammy content.
4. LinkedIn Creator Mode Features
Social Media Today has done a nice round-up of features for LinkedIn creators.
- Profile Videos
- Featured Newsletters
- Content Alerts
- Creator Analytics
Click through to get some more details on how to use these features and how they can be valuable.
5. TikTok partnered with Foursquare to track in-store visits
TikTok doesn’t just want your online data — they want to know where you shop.
The end result? Advertisers can get answers to key business questions like:
1. How many incremental visitors does TikTok drive to my store?
2. How much do I need to spend on TikTok to drive 1 more person to my real-world business?
3. Which audiences are driving the most value for my business?