It’s all about the filters: DMs, comments, and fact checking are all getting cleaned up

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Social media is non-stop and can be impossible to sort through. However, all of the platforms are working on streamlining things to help users get the most out of their experience. Let’s take a look at this week in social media.

1. Threads is adding a fact-checking program

Threads is working on keeping content off the political spectrum, but they’re still making sure that the content is fact-checked.

From TechCrunch:

Following user reports of fact-checks spotted on the network, the company confirmed it’s engaged with fact-checking organizations to address false information circulating on Threads, but has not fully rolled out direct fact-checking of Threads content as of yet.

2. Pinterest is adding more third-party integrations

Pinterest advertisers won’t just be stuck with Amazon integrations. The platform has announced that it’ll be expanding to Google.

Pinterest CEO made the announcement last week:

“This partnership will focus on monetizing several of our currently unmonetized international markets by enabling ads to be served on Pinterest via Google’s Ad Manager. We went live a couple of weeks ago, and this is starting to ramp up. Third-party ad demand is scaling as we anticipated,” he said.

3. Meta adds comment filter for verified accounts

After experimenting with it over the past few months, Meta’s now rolling out its new Meta Verified comment filter on Instagram, providing another way to prioritize engagement from celebrities and people who’ve paid for verification in the app.

4. Instagram adds a “people you follow” filter for DMs

SMT announced that Instagram has added a new filter to help users manage their DMs.

As explained by Instagram chief Adam Mosseri:

“We’re adding a filter for people you follow because maybe you DM a lot of people you don’t follow yet, negotiating deals, figuring out collaborations. But sometimes you just want to focus the experience on people you know, in order to make the experience a bit safer and more positive.”

5. Instagram is limiting the number of hashtags on posts

This makes sense, because they’ve been trying it out on Threads.

According to various reports, Instagram is now limiting the number of hashtags that some users can add to their posts, with five being the maximum number of tags that you can include within a single update.

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