How Instagram verification works and what you need to do for the blue check

Instagram verification

Instagram verification has always been a bit of a mystery for most publishers. You work so hard to beat the algorithm and reach your audience, and even if you’ve found some success, it can be difficult. Vague requirements like “notability” and “highly searched for” leave a lot open to interpretation, and there is a lot of conflicting information online.

So, here’s some insight into the Instagram verification process that might be able to help your team.

Can you be verified?

Start here. Again, some of these are vague, but some are not. Make sure that you are meeting as many of these requirements as possible:

  • Your account must represent a real person, registered business, or entity.
  • Your account must be the unique presence of the person or business it represents. Notable entities (for example, pets or publications) are also eligible.
  • Only one account per person or business may be verified, with exceptions for language-specific accounts.
  • Your account must be public and have a bio, profile photo, and at least one post.
  • Your account must represent a well-known, highly searched-for person, brand, or entity.

Make sure you’ve filled out your bio, profile photo and made your account public. Make sure that you have consolidated your accounts and don’t have five different accounts you’re trying to verify.

If you keep it as simple as possible, you have a better shot at a successful request.

How to request Instagram verification

Once you’ve checked to see if you meet eligibility requirements, you can go into the app and request verification. Go to settings>account>request verification and fill out the required information.

instagram verification

Fill out everything appropriately and include your identification and then wait! If you submit multiple requests before a decision has been made on your account, the request will be canceled. So don’t be in too big of a hurry—it may take a minute, and there isn’t a whole lot you can do to speed up the process.

What Instagram verification actually means for your account

There are a lot of things to be aware of once your account is verified. Here’s a quick run down to answer some of your questions:

  • Instagram verification and Facebook verification are not a package deal. You have to apply with both accounts and be approved, even if they’re linked.
  • The verification is not transferable. If you start a new account, you can’t take the verification with you.
  • You should probably make sure you’ve got enough security on your account. Enable two-factor authentication to keep your account as safe as possible.
  • They can take away your check if they find out you lied throughout the process and can go as far as disabling your account. So be cool.

Essentially, verification is a privilege in social media land that lends credibility to your account. It can protect you from imposters and people who would use your brand without permission. So, if you’re eligible, send in your application!

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