At this point in 2025, the debate about whether AI belongs in the newsroom is over. It’s here, it’s active, and it’s not going away anytime soon. The benefits of AI in social media content marketing are too good to ignore.

But accepting AI is only the first step. While many publishers and media outlets have theoretically adopted AI, few have successfully leveraged it for their own strategies and daily practices. This is especially true regarding content marketing, which is a shame, as the potential for using AI for growth is insane!

Below, we’ll look at some real-world applications of how publishers use AI in marketing and how it can improve your whole approach. 

Practical uses of AI in social media content marketing

AI has changed the digital marketing world in ways we never predicted. Most are for the better, and there’s little disputing that. Here are some of our personal favorites for using AI in content marketing.

Editing and translation

Editing is tedious, period. No matter how many posts you can put out a day, no one has the time to edit everything that needs to be published. AI tools help with grammar, syntax, style, and brand voice. They can keep your social media team on the same page, and even help international and global publishers translate copy into different languages!

Fact-checking 

This is a big one for media publishers: Are your stories–and sources– as solid as you thought they were? In a digital landscape overflowing with misinformation, accuracy is a challenge for news publishers. AI fact-checking helps content marketers double-check that what they interpret and report is correct. Better still, this consistency helps produce a valuable flow of high-quality content your audience can trust, setting your brand apart in your niche. 

Writing and content generation 

Sometimes, there simply isn’t enough time to develop creative, small bits of copy for social media or find different ways to spin the same story across multiple platforms. AI is a great tool when your ideas are stuck and your staff is stretched. You don’t have to use every bit of what AI will generate, but it can certainly help you start off with more than a blank page!

Personalizing content 

Personalization may not seem like an AI strength, but it is actually an area where AI shines. Major platforms and publishers already use AI to deliver tailored content to specific audiences, strengthening their readership and reach. It’s almost a must in if you are a digital publisher looking to engage audiences. By tracking the online patterns of current and potential audiences, content marketers can give readers more of what they want from the start, without guessing.

Engagement and optimization

Engagement is everything when it comes to staying visible in the digital space. But accomplishing this amid ever-changing algorithms and crowded spaces is challenging–there’s so much competition. AI tools are helping publishers stay ahead with data-backed suggestions to fine-tune content marketing strategies. These tools provide optimization recommendations to grab your audience and engagement tips to keep them. 

Analyzing data and trend predictions

This has been one of the biggest game-changers in the publishing industry and is easily one of the favorite parts of AI for publishers. Let’s face it–most media outlets don’t have time to schedule and post their content, let alone analyze how they do. AI can do it all, with far less effort and time than a human takes. These programs make content analysis, trend predictions, and overall marketing much easier. 

What are other publishers doing with AI? 

AI has quickly become one of the most valuable and powerful tools in a publisher’s marketing toolbox–it’s not just hype. The real proof lies in the rapid expansion of these tools through the media industry and the continuous evolution in streamlining workflow. 

Before AI, publishers had no choice but to do it all: research, write, edit, schedule, publish, analyze, engage, restrategize, and more. It didn’t matter if you had enough staff, little time, or a small budget– you had to complete it. With AI, that’s no longer the case. 

Now, content marketers of all sizes are on more equal playing fields with the major media publishers in that we are working with the same tools, and teams use AI in many different ways: 

• Brainstorming. Generating topics for meetings, newsroom gatherings, blog posts, article outlines, and other content ideas. This is great for starting the conversation around content creativity and goals. 
• Storytelling. AI is excellent at creating short stories tailored to local markets or for expanding upon larger narratives. Finding different ways to connect using the same content can be a lifesaver.  
• Tailoring content. Custom recommendations and tailored content with content-based/collaborative filtering, language processing, personalized news, 
• Driving interactive content. Chatbots, virtual assistants, and management tools that deliver real-time responses help publishers provide the personalized experiences readers are looking for. 
• Optimizing best practices. Headlines, images, and topic suggestions to increase engagement, reach, and visibility.
• Real-time data analysis. Stats that show precisely what is happening with content in real-time. They know what’s popular, what’s working, and what’s not. They use tools to determine pricing, publishing dates, and how to react to market changes. 
• Predictions. Machine learning enables brands to anticipate market shifts and adapt their strategies accordingly, based on reader preferences and behaviors. 
• Campaigns. Publishers use these to promote new and old content. In the digital world, older stories can still gain traction if promoted across various platforms, and AI-driven campaigns can help plan these efforts.

True Anthem’s AI 

It’s no secret that we support AI tools that help publishers and media outlets reach their audiences. If you’re curious about how our tool helps content marketers manage their day-to-day, reach out to us or request a demo to try it out.