AI is a scary concept for content creators. Are we training ourselves out of a job? What about plagiarism and IP theft? That’s without even discussing the deeper ethical concerns surrounding AI technology. But what are the benefits of human-AI collaboration?
The truth is that there are many. First, let’s clarify that there are different types of AI. Most of us tend to think of content-generating AI—the AI that writes your posts, generates images, and can be an ethically gray area for many publishers. The beauty of AI, though, is that it can be anything humans train it to be.
What can AI do?
Simply put, it can do a lot. For our purposes, let’s look at how it can serve us.
- Brainstorming content ideas. Generate lists! You can come up with topics, keywords, and other ideas to serve as a jump-off point for your content creation process.
- Help you parse your analytics. Simply put, there are too many numbers to use on a daily—or even monthly—basis, in any realistic way. Let AI generate your reports and help you discover trends.
- Lighten your daily load. AI scheduling can analyze your content, follow your rules, automatically create copy, and fill your scheduling queue.
In short, there are plenty of ways to use AI that will free your team up for other ventures.
Produce more with less
That’s really the name of the game. With newsrooms operating on skeleton crews and needing to cover an overwhelming amount of social media real estate on a 24/7 schedule, it is essential to determine how to cover as much ground as possible.
AI can help you work smarter. The things that don’t require a human touch can easily be automated now—things like content reports, traffic analytics, and post scheduling—can be given to AI. This shift can buy you the most important resource of all: Time.
What would you do with all the time freed up from reporting, scheduling social posts, and managing social media?
How can it help your team?
Content creators typically enjoy the creative process and can feel protective of their value as creators. Involving AI can cause sour feelings and make team members feel undervalued or disposable. But it doesn’t have to. There are plenty of ways to foster healthy human collaboration with AI tools:
- Balancing creativity and automation: Ensure you are not bowing to your AI program for guidance on every step of the social media process. Leave space for your content team to be creative in their posts and connect with your audience. Balance your team’s need to be creative with automation by providing only the vital information and suggestions they need as a springboard.
- Ensuring ethical use of AI technology: There’s a valid fear for social media teams that a program will replace their jobs when AI comes on the scene. While AI essentially does most tasks a social media team is hired to do, that doesn’t mean it should. AI runs on data and predictions, not emotions or creative juices. Your business will still need humans to ensure your brand’s content is original and unique.
- Embracing AI as a tool to empower the team: AI has so much potential to bring teams together, especially when it comes to the tedious tasks no one wants to do. Highlight the benefits of implementing AI and the tasks employees can concentrate on with the extra time provided by automating certain portions of the workday. True Anthem’s automated content distribution can handle the mundane task of scheduling posts, freeing up your team to focus on creating engaging content.
It’s time to embrace the benefits of human-AI collaboration
The truth is that AI is unavoidable. Choosing to ignore it puts you at a disadvantage. If you’re ready to lighten your load and move your team forward, set up a demo today and learn how True Anthem can help you.
