During The Rebooting’s Online Forum, Valnet’s James Kosur and True Anthem CEO Chris Hart discussed exactly how the platform is evolving and what publishers need to do to win in 2025. The key takeaway? Engagement-first content is the name of the game.
Here’s a snapshot of what’s working now:
Visual-first content is outperforming links. Think memes, photos, and image-led storytelling. Posts that spark reactions and comments go further and faster.
Engagement is currency. Likes, comments, and shares directly impact reach. If you’re not encouraging conversation, the algorithm isn’t paying attention.
AI and automation aren’t optional. Publishers are leaning into tech to keep up with platform changes and scale efficiently. Tools like True Anthem allow intelligent scheduling and real-time strategy shifts without burning out editorial teams.
Social platforms are feedback loops. Winning teams are using engagement data to guide editorial coverage and content planning.
Get the replay to hear how leading publishers are adapting and how you can make Facebook a high-impact part of your strategy again.
