There are some cool updates this week! TikTok resumes is an interesting idea – video resumes! YouTube and Twitter are finding new ways to suggest content with “New to You” videos and Related Fleets.
1. TikTok launches “Resumés”
TikTok is heading into the recruitment space, allowing people to post video resumés. From TikTok:
We’re teaming up with select companies and inviting job seekers to apply for entry-level to experienced positions with some of the world’s most sought-after employers, including Chipotle, Target, WWE, Alo Yoga, Shopify, Contra, Movers+Shakers, and many more, with a TikTok video resume. Interested candidates are encouraged to creatively and authentically showcase their skillsets and experiences, and use #TikTokResumes in their caption when publishing their video resume to TikTok.
2. YouTube is introducing Achievement Cards for creators
This is an experiment to help recognize creators. They’ll start seeing cards when they pass milestones around views, subscribers, and watch time hours. Unlikely to change much functionality wise, but people like recognition.
3. Instagram is trying out limiting comments as a way to control abuse on the platform
This is really interesting. The idea is to limit comments from specific groups, namely those who don’t follow you or those who have followed in the past week. It would likely help mitigate a bunch of people coming to trash your post in the event of a pop of social media attention. Here are some screen shots from @MattNavarra:
4. YouTube’s “New To You” discovery feature
If you’re looking to break out of the same YouTube feed recommendations, YouTube has your back. They’re launching a New To You features – both a tab at the top, and a prompt in feed – to help you discover things you don’t normally watch. This is different than the explore page as it is more personalized to the interests of the viewer. Watch for more:
5. Twitter is trying out Related Fleets
Twitter really, really wants you to give Fleets a chance, so now they’re showing you Fleets from people you don’t follow. It raised more questions than anything last week when Twitter users noticed the change, but now it seems like they’re actually implementing a test.
So, in short, if you notice gray Fleets from accounts you don’t follow, you’re part of the test. Who knows if this will work for them or not.
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