1. Twitter has relaunched verifications
FINALLY. Here are the details:
Over the past several months, we’ve been working to bring clarity to the verification eligibility criteria and launched a new policy shaped by public feedback. We also started enforcing that policy by automatically removing the verified badge from accounts that no longer meet the updated criteria for verification, such as those that are inactive or incomplete.
2. Pinterest is testing livestream events
They toyed with the idea in the fall by letting people sign up for Zoom classes through the platform, but this is all housed on Pinterest. Could be a pretty powerful tool. From TechCrunch:
The company is planning to host a three-day virtual event that will feature livestreamed sessions from top creators, including big names like Jonathan Van Ness and Rebecca Minkoff, among others. The virtual event will run inside the Pinterest app from May 24th through May 26th, and will serve as the company’s first public test of directly streaming creator content to its more than 475 million global users.
3. Reddit has launched an in-house creative strategy agency
They’re continuing to try to appeal to creators. The services will be available to all Reddit partners and pricing will depend on scale. More from Reddit:
With an offering that includes social listening and trends reports, step-by-step community management, creative workshops, bespoke 360 campaign development and more, KarmaLab is a full-service creative strategy agency delivering campaigns that resonate with and add value to Reddit users, while driving meaningful results.
4. Twitter is previewing Ticketed Spaces
In another effort to find ways to monetize the platform, Twitter has begun building a test group. From The Verge:
The company is partnering with Stripe to handle payments, and it says users will receive 80 percent of revenue after Apple and Google’s in-app purchase fees are taken. So if you sell a $10 ticket, Apple would presumably take a 30 percent cut, leaving you and Twitter to split the remaining $7. Eighty percent would go to you, and 20 percent would go to Twitter. The company says it’ll cover the cost of Stripe’s transaction fees. (Hosts will also need a Stripe account.)
You can see a layout of the whole product at The Verge. Interesting concept, but I’m wondering if Twitter is doing too much too fast.
5. Twitter is testing organized bookmarks
Looks like they may be working on a way to organize bookmarked tweets. Once again from Jane Manchun Wong:
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