Facebook has rolled out some new controls that are relevant to anybody that uses the platform. This is the biggest update they’ve made in a while, so let us break things down, which is why automating Facebook posting and scheduling is very important to stay on top of making sure you’re posting your best content at the most important times.
More control over who can comment on your posts
Other platforms have had this for a while, so you may be familiar. It’s pretty straight forward: there is now an option to limit your interactions from other pages and profiles. Here’s what it looks like:
Sort your feed chronologically
People have begged for this for a long time. The algorithm can be confusing, and people don’t like missing posts from their friends. The Feed Filter Bar now allows people to sort by most recent and favorites. This is currently only available on Android, but will be available to iOS users in coming weeks. If you’re a publisher, this may or may not have an impact on your reach. It’s hard to know until things roll out and users begin to interact with the feature.
Suggested posts in newsfeed
This is likely the most interesting piece of information from this release if you’re a publisher. Suggested post suggestions are posts from Pages that you don’t follow but Facebook determines that you may be interested in. You may have noticed some posts yield huge traffic and reach circa 2015 (often much bigger than your audience) without a corresponding level of engagement. That was likely the result of Suggested posts. That’s Facebook picking up your content and showing it to new audience based on their Suggested Post algorithm in News Feed. Posts are primarily based on factors such as post engagement, related topics, and location. From Facebook:
- Related engagement: A post may be suggested for you if other people who interacted with the post also previously interacted with the same group, Page or post as you.
- Related topics: If you’ve recently engaged with a certain topic on Facebook, we may suggest other posts that are related to that topic. For example, if you recently liked or commented on a post from a basketball Page, we could suggest other posts about basketball.
- Location: You may see a suggested post based on where you are and what people near you are interacting with on Facebook.
What are we all trying to figure out? How to post more content that is picked up as Suggested posts, of course. Our data-driven recommendation: Related Topics is an area you probably will want to spend more researching.
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