Despite all of the talk about Facebook being a platform for old people, it is still how people connect. It’s a powerhouse platform, and in the month of its 20-year anniversary, it is still showing growth. Additionally. LinkedIn is adding features from Creator Mode to all users, and Mosseri waxes eloquent about the future value proposition of Threads.
Let’s look at the social platform news this week.
1. Facebook is still growing
Seems impossible that even more people would be creating Facebook accounts at this point, but it’s true. After 20 years, the platform has reached 3 BILLION users, and the DAU numbers are still growing. The thing is, with so many kids approaching social media age, the number will probably continue to grow. From Social Media Today:
Yes, this week marks the 20th anniversary of “The Facebook”, Mark Zuckerberg’s Harvard side project, which went on to become a global powerhouse, which is now used by almost half of all people on the planet.
Indeed, as of last count, Facebook now has over 3 billion monthly active users.
To put that in perspective, the population of the entire world is around 8 billion, and with 1.4 billion people in China, where Meta’s apps are not available, and around 25% of the global population aged under 15 (you have to be 13 years old to sign up for Facebook), that suggests that the majority of people who can access Facebook actually do, on a regular basis.
2. LinkedIn is retiring Creator Mode
After only a few years, LinkedIn is retiring Creator Mode altogether. Here’s a great blog post on how it will affect you.
In summary, they’re taking the parts of Creator Mode that worked and will apply them to everyone. No more toggling to get the best parts of the tool.
3. Threads is introducing trending topics
Don’t worry though—it shouldn’t change the platform too much, according to Adam Mosseri.
“…I don’t think Trends are going to massively change the trajectory of Threads. They’re going to be and important feature for a small set of power users… but at the end of the day, the most important thing for all users, including power users, is that you can reach more people than you can elsewhere. So, we really care a lot about growing the overall community because that is the best way—the only way—to increase reach for everyone. I think that is going to be the most important value proposition.”