Social Media Publishing:

How to be successful in 2022

A best practices guide to navigate the changing social media landscape for publishers — including market trends, what to focus on, and best practices to grow social traffic and KPIs.

Social Media Publishing:

How to be successful in 2022

Addressing the new face of online publishing with True Anthem

Focus on “Page Health.”

Facebook page health is a bit of an elusive concept. To be clear, this is different from Facebook’s Page Quality checker. 

You’ve probably heard a consultant or social media “guru” mention Page health about how much reach you get from your Page. But what elements make a healthy page? And how do you do that?

These elements should be at the top of your checklist in 2022.

As a publisher on social media, Facebook especially, the game is competing for impressions, engagement, and getting your content in front of as many 👀s as possible.

Reach and impressions are the opportunity for clicks, which should be pretty high up on your list of KPIs. But how do you do pump these metrics up?

Factors that need your consideration:

  • Content Volume: How much new content you’re creating and how much evergreen content you have. 

  • Post Penetration: The Reach of your current social posts. 

  • Audience KPIs: When your audience is online and engaging with your Page

The big takeaway:
Content is still King/Queen. 👑

True Anthem can help your content work even harder for you.

If you’re a publisher, you’ve likely got your hands in all sorts of content, either intentionally or unintentionally divided into breaking, timely, recirculation, or “evergreen” content.

It seems simple – get the breaking content out first, then the timely, and fill in the gaps with the evergreen. If you’ve ever done this, though, you know there’s a lot more to it than that. Content databases and CMS searches can be messy and time-consuming, leaving much room for error and many opportunities on the table.

Make 2022 your best year yet.

A new digital climate can be scary, but it doesn’t have to be! There are a lot of things you can do to fully understand where you currently are and where you want to go.

Understanding what you’re working with and where your weak spots are is the first step forward! You don’t need more resources to see better results. 

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