“True Anthem is one of those unique strategies that allow us to increase our social publishing capabilities without compromising our brand.”
– Kris Heineman
Director of Digital, TEN: The Enthusiast Network
of Social Posts on GrindTV Optimized by True Anthem
Engaging audiences and expanding reach
GrindTV wanted to better engage their audiences, extend their reach, and drive traffic from Facebook and Twitter. In order to achieve these goals, they were interested in posting trending content more frequently to their social channels.
In the past, their editorial teams had to continuously search through their archives in order to identify and post content that would drive engagement and traffic. True Anthem was able to analyze thousands of pieces in real time to determine which content was most likely to be successful.
By using True Anthem to automate their posting of trending stories, GrindTV was able to post to their organic social audiences more often and increase reach, engagement, and traffic.
“We saw the best day, week, and month ever for social referrals on GrindTV while working with True Anthem,” says Kris Heineman, Director of Digital for The Enthusiast Network.
of Facebook Referrals from True Anthem Posts
Scaling True Anthem across a range of brands
TEN manages a diverse portfolio of publications, including GrindTV, each with their own website, editorial team, content, and social strategy.
True Anthem first worked with GrindTV to experiment with their social strategy and showcase the benefits of posting trending content more often. Once one team saw impressive results, TEN scaled True Anthem across more of their websites and social audiences.
TEN worked with True Anthem to set up customized publishing rules and posting schedules specific to each brand’s unique content and social strategy. Additionally, TEN’s publishing rules were customized to favor video posts and maximize ad revenue from social traffic.
Freeing editors from scheduling posts
By using True Anthem, TEN’s social teams were able to minimize the amount of time they spent scheduling posts. Their teams actively use the True Anthem dashboard to approve and edit content during the day and let social posting become fully automated on nights and weekends.
“By setting up a process to automate social posts, True Anthem has allowed our editors to be less stressed about publishing social content at all hours of the day,” says Heineman.