How AI Changes The Economics Of Content Marketing For Brands

By |2018-11-06T22:20:47+00:00September 25th, 2018|

Content marketers are always trying to prove our worth. We pore over engagement data and conversion reports to show that our content efforts are actually paying off. Content marketing is critical for brands, but it can be expensive. Fortunately, artificial intelligence promises to revolutionize the marketing space in so many ways.

Aside from streamlining workflows and giving hyper-personalized customer experiences, AI is going to significantly cut marketing costs. Don’t believe us? Check out the ways that AI is changing the economics of content marketing–and why that’s a great thing for brands.

The shifting economics of content marketing

Content marketing can be a pricey endeavor. You pay not only for the content creation, but also for business overhead, tools, software, and content syndication. When you add it all up, content marketing has real costs. It’s critical to show a return on these costs for businesses to see ROI.

AI is making it easier for content marketers to demonstrate their value. Machine learning enables marketers to crank out more high quality content in less time, and on budget.

Staffing

Don’t worry! Content marketing jobs aren’t going to be taken over by robot overlords. But AI does free up marketers from tasks that can be automated. This allows you to spend more time on deep thinking that, frankly, no machines can match. Keep your team agile and leave the tough work to AI.

Writing

AI isn’t going to write this century’s great novel. However, it can be used for simple, informational blogs. It’s a popular choice for political races, sports, and breaking news. If you’re in these niches, AI prevents the need to hire more reporters or journalists. That means more funds stay in your budget.

Strategy and management

It’s difficult for humans to predict how customers will behave with certainty. While nothing is ever certain, AI is designed to take a hard look at your data for actionable improvements and future strategy. While you work on the content itself, AI works in the background, finding the right audience for your content.

It’s an amazing wingman for your marketing strategy.

AI also effectively manages your marketing campaigns. It’s useful for PPC campaigns, which AI adjusts in real time for more conversions and less costs.

Tedious tasks

You don’t need Kyle the intern to run your reports any more. AI automatically does tedious information-gathering for marketers. It also offers suggestions for improvements based on this data. Some AI can even implement changes automatically, saving marketers even more time and money.

As a content marketer, you write content for results. AI is able to analyze your content and website data to determine what blogs, suggested content, ads, call to actions, and landing pages you should show visitors to get the more conversions. And we all know that conversions mean more money!

Audience targeting

Audience is the primary concern for content marketers. We spend hours and countless resources trying to define, refine, and best appeal to our audience. AI helps you target your ideal audience of interested and engaged potential buyers, streamlining the lead generation process for more revenue.

AI equips content marketers with the tools to give customers a hyper-personalized experience. That means spending less time looking for your target and more time hitting the bullseye. When a customer feels special, they’re more likely to remember your brand and either make a purchase now, or in the future.

The bottom line

We don’t know just how far AI will take marketing. But one thing is clear: AI is our future. It’s unlikely that AI will completely erase the role of content marketers, but it will revolutionize what it means to be a marketer.

Savvy brands need to start using AI to not only stay ahead of the curve, but to trust technology to manage their budgets. AI promises to keep marketing even more affordable as competition heats up in the online space. Don’t get left behind in the dust.