AI can help you get to know your target audience faster. It can help connect content, creative and content marketing teams, and it can automate menial content distribution tasks such as Facebook post and ad creation — allowing you to spend your time and energy on higher level activities like strategy to drive your business.
But implementing AI for content marketing into your existing tech stack is easier said than done. There are more developer tools, apps, and platforms available than ever before. You’ll need to pick tools that work with your CMS, CRM, and website.
Here are ten different ways to use AI in content marketing, so that you can start doing less manual work and achieve better results in your campaigns.
#1: Use a chatbot
Chatbots have come a long way in recent years, with several free (and paid) chatbot-making tools available like Tars and FlowXO. As a content marketer, you can use a chatbot to answer FAQs, offer free downloads, generate leads, and even book appointments with your sales team.
#2: Utilize sentiment analysis.
Sentiment analysis gathers emotional data from existing customers and followers on your social channels. It provides data about how people are reacting to your content — what’s spurring them to take action, and what’s falling flat.
Using a sentiment analysis tool helps you capture actionable feedback you can use to improve future articles and other content, while making sure your existing content is generating the intended emotional response in your target audience.
#3: Automate workflows.
Workflow automation is a major time-saver for entrepreneurs and big businesses alike. Zapier is possibly the most robust of these tools, allowing you to set up triggers and actions across thousands of different apps. Think of it as a developer tool for non-developers — perfect for content marketers who don’t have a background in technical web development or coding.
Here are some examples of things you can do with Zapier to streamline content project management:
- Create Trello cards from Evernote notes
- Save Gmail attachments to Google Drive
- Get Slack notifications for new Google Drive files in a folder
#4: Empower the writing process with SEO AI.
As a content marketer, you know you face a quality control challenge any time you bring on a new writer. Will their content be on-brand? Will it meet today’s standards for SEO, and will it adhere to your keyword strategy? Often, content marketers wind up re-optimizing articles after freelancers turn in initial drafts — which can take a ton of time and rework.
Rather than messing with internal links, anchor text, H2 headers, and keywords yourself, why not let AI handle it for you?
For Google docs, try an extension like SEMrush Writing Assistant, which analyzes your content in real time for its SEO-friendliness. Yoast SEO does a similar thing for WordPress, and SEO Power Suite works with Microsoft Word.
#5: For data-heavy articles, use natural language processing.
Article generators aren’t for spammers and content farmers anymore. Although AI has a long way to go before it can craft great prose (though robots have written a couple of screenplays!) there are services that can generate articles based on preset templates.
For example, major publishers and brands use Automated Insights to generate original articles based on factual data. The caveat? These work best with data-driven news articles, like stock market reports, sports articles, and other numbers-based reporting. For the narrative stuff, it’s still best to leave that to humans.
#6: Up your email marketing game.
Machine learning, through software like Phrasee, can help you identify which subject lines are the most interesting, which words in your body text may put off your target audience (or trigger spam filters), along with other key information that can improve your email content.
Rather than creating content based on instinct or feelings, this type of software can help you personalize content and hone it based on data.
#7: Use machine learning link building campaigns and competitive research.
If you’ve ever wondered whether you can improve your link-building campaigns with AI, the answer is yes — but with a few catches. Though there isn’t an AI tool on the market that coordinates every aspect of a link building campaign, there are options for different objectives.
Use a tool like Ahrefs or Mozbar for measuring domain authority and ranking data for other websites. For gauging the reputation and reach of a potential influencer or blogger, a natural language processing tool can scour the web to find people having conversations about your industry.
#8: Do market research (and content curation) with AI.
Finding content that already resonates with your target market can feel like a bit of a guessing game. Fortunately, AI can help with that. Content curation apps like Scoop.It and Buzzsumo can help you gather data about what your target audience is already reading, watching, or listening to — so you can stay in the loop and create similar content of your own.
Of course, we’re not about to leave out our own products from the list!
#9: Social media scheduling tools for posting content to your social networks
Content marketing syndication is often the bane of the content marketer’s existence. Logging into different platforms, customizing posts for different networks, scheduling posts, and monitoring different channels can be a massive time-suck.
Allow True Anthem Organic to do the heavy-lifting automating the tedious tasks of posting your articles to social channels organically. By using True Anthem Organic, Reuters was able to drive 146 percent more traffic, on average, to Reuters.com than its average scheduled social media posts previously did.
#10: Find new readers and acquire leads to your newsletter
True Anthem Paid grows your readership and revenue using artificial intelligence and predictive machine learning algorithms. It determines which of your content pieces are most likely to engage new readers on different social media platforms with AI fine-tuned for content marketers’ business objectives such as newsletter sign-ups, app installs and lead acquisition.
Then, it generates Dynamic Content Ads on Facebook by converting your top performing organic content into personalized ads tailored to your prospects actual content preferences and behavior. True Anthem then tests each ad and article’s performance against micro-targeted audience segments, determining how best to spend your marketing budget to achieve your business objective — taking the guesswork out of your content marketing activities. Learn more here about True Anthem Paid.