True Anthem Named Best Social Media Marketing Platform

By |2018-07-25T23:41:42+00:00August 3rd, 2017|


 

We are thrilled to share that we have been named Best Social Media Marketing Platform in the 3rd annual Digiday Signal Awards. The Digiday Signal Awards are presented by Digiday, and recognize the technology platforms that are bringing efficiency, effectiveness, and creativity, to the media and marketing processes for brands, agencies and publishers.

 

The judging panel is comprised of marketing and advertising tech experts, including Matt David, head of communications and marketing, Tinder; Yuyu Fang, director, programmatic buying unit, Mindshare; Veronika Luik, programmatic group planning director, [email protected]; and Maegan Moore, media manager, Sony Corporation of America.

 

Here at True Anthem we designed and built our content distribution platform using artificial intelligence and automation, driven by our mission to help publishers and media companies become more profitable. In a media environment where the majority of content is discovered via social media, it’s crucial to have a bifurcated content distribution strategy.

 

True Anthem delivers the right content to the right people, at the right time, and creates the balance between audience engagement and traffic acquisition. We serve media companies and publishers including local media and global news organizations such as Tribune, Hearst, and Reuters; feature publishers such as Meredith, and online giants including CBS Interactive.  

 

By automating labor-intensive tasks such as manually posting to social media we have increased bandwidth for these companies – saving as much as 811 hours a month for their social media teams. That time has typically been re-directed to more strategic and creative activities.

 

We will join other winners to be honored at the Digiday Awards in November 2017 in New York City.