Reach new audience by enabling your digital content to be shared and tracked.
trueAnthem advances your existing share technology to not only enable your digital content to reach new audience, but to assess its performance and Earned Media generated as it gets shared. Our share plugin also enables us to identify where your content travels, who is sharing it (your advocates & influencers) and the Earned Intelligence generated as a result. The social promotion of content and advocacy generated amongst all of your viewers not only drives earned media, but aids in the acquisition of new viewers.
Audience & Influencer Identification
Sharing Generates Exposure & Earned Audience.
Through our patent-pending Social Genome technology we identify your social influencers by tracking multi-generational sharing of Paid, Owned and Earned media. As content is shared, we visually display your content’s social footprint and highlight influencers, brand advocates and earned viewers. We can even connect the social sharing dots/path back to the original/unique influencer as well as provide intelligence around the viewing audience.
Our enhanced audience reporting provides rich audience profiling, demographics & behavioral insights. We identify audience’s interests and can inform you whether they lend themselves to certain categories of advertisers/sponsors.
Content Performance & Audience Intelligence
Prioritize content marketing efforts based on performance, audience reach and advocacy.
Relevant Content Drives Engagement: You create it, we measure it. trueAnthem provides actionable insights associated with your content and audience. We are focused on content performance and know first-hand that quality content drives viewership and social sharing. Our content performance metrics will enable your teams (marketing, agencies, content development, or otherwise) to tailor their efforts towards relevant audience thereby creating more effective content at lower costs.
We have developed industry-based metrics and standardized key performance indicators (KPIs) to evaluate the effectiveness of your digital content. Our social measurement capabilities track engagement and audience behavior associated with your digital and/or sponsored content.
Within our content performance dashboard, we break out all metrics in terms of Paid, Owned and Earned media.
Check out a few shots of the dashboard above to get a feel for how your data will be displayed.