How hard is your media really working?
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trueInsights Share Plug-in
For clients with:- Rich Media or Video Units
- Content
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truePlayer
For clients that have:- Content
- Creative (if applicable)
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trueProgram
For clients looking for:- Tailored Program
- Premium/Exclusive Content
- Influencer Endorsement
- (Super)Power to understand how your digital media is performing across Paid, Owned and Earned media ecosystem.
- Ability to build digital CRM - Activate and better understand your current and future consumers.
- Custom built, content-filled rich media unit, the truePlayer.
- Consumer Activation and Digital CRM Sharing Platform with multi-generational tracking.
- Content and Influencers provided by trueAnthem focusing on the music industry. We provide access to and negotiate contracts with artists at all levels ranging from emerging to global headliners.
- Ongoing analysis and trueInsights from the trueAnthem team.
How it works:
- Using our music industry expertise described above we work directly with you to identify the right target musical genre and artist(s) for your program and select the best and most willing to participate.
- We take influencer content and build a truePlayer stocked with engaging content tailored around your brand, ready to be consumed and shared by your consumers.
- If you need it we're here to help develop your Paid and Owned media strategy or we're just as happy to let your assigned agencies take care of it.
- Influencers engage their fan base by seeding out your branded truePlayer (filled with their content) to their social media channels throughout the campaign to drive virality and engagement.
- We seed the truePlayer across your brand's owned properties and through a paid media campaign to drive reach and scale.
- Each week we gather together and discuss all the great insights we've garnered from the campaign and make tweaks where necessary.
- You log in to the trueInsights dashboard and patent-pending Social Genome whenever you want a snapshot of your program or if you want to dive deeper into the analytics on your own.
- Use of our rich media unit, the truePlayer, customized for you to serve content across Paid, Owned and Earned media. (including right into consumers Facebook news feed)
- The (super)power to measure and analyze multi-generational sharing and influence associated with Paid, Owned and Earned media placements.
- Access to the trueInsights reporting dashboard and patent-pending Social Genome.
How it works:
- You bring us the content and creative to stock up the truePlayer which can handle all sorts of goodies from video and audio to polling/voting and social media feeds, just to name a few.
- We work with you on the build of the truePlayer and get it ready for primetime.
- You provide Paid and/or Owned media strategy.
- We remain at your disposal for the length of the program for assistance with content updates and program trueInsights.
- You log in to the trueInsights dashboard on a regular basis to analyze and learn. (we are always available to help make sense of what you're seeing)
- The (super)power to measure and analyze multi-generational sharing and influence associated with Paid, Owned and Earned media placements.
- Access to the trueInsights reporting dashboard and patent-pending Social Genome.
- All your creative becomes expandable and functional in Facebook news feeds when shared.
How it works:
- We give you the trueAnthem "Share Button" to integrate into your media unit to generate and measure consumer engagement, sharing and influence.
- You provide the banner creative/unit with unique content to promote sharing.
- You log in to the trueInsights dashboard on a regular basis to analyze and learn. (we are always available to help make sense of what you're seeing)
trueInsights
Our proprietary and patent-pending tracking technology measures Paid, Owned and Earned media, viral dispersion, generational sharing and identifies key influencers within a program. Our trueInsights dashboard aggregates millions of lines of data daily into an easy to digest reporting tool. We break out all metrics in terms of Paid, Owned and Earned media and color code them for easy recall. Check out a few shots of the dashboard above to get a feel for how your data will be displayed. Contact us for a full demo.
tA trueGenome
While friends are sharing, we're taking notes. As a program grows and shares increase, we identify who is important in any particular group and from what starting point across a number of data points. Our trueGenome visualizations display your social data geographically and focuses on influence, brand advocates and hand raisers by depth of virality. That means each and every person that viewed or shared your content is connected back to the original/unique influencer. You can follow the trail of shares from person to person and place to place. We've provided some great images of our trueGenome but give us a call to see the real thing.