Nine Steps to Heaven: How a trueAnthem Program Works
trueAnthem, along with the experts at the client or agency, work together to develop “bright ideas” to build the most effective campaign in the trueValue Workshop.
trueAnthem works with the Brand owners to agree content to be streamed in the brand Social Media Player (SMP) and the type of celebrity or emerging talent to partner with – the Uber Influencers.
A trueAnthem custom Social Media Player is built according to the campaign objectives.
The SMP is placed back in the hands of the Uber Influencers - such as bands, sports stars or media celebrities - who post on their social media pages (Facebook Fan Pages, MySpace Music pages, Twitter, blogs, etc.) and push the message to their fan base. The SMP also lives on the Brand, partner and trueAnthem sites and social media pages.
Uber Influencer and Brand fans – the Peer Influencers - discover the Brand-sponsored player on the fan page or site of their favorite artist, star or celebrity, engage with the content, and then post to their own social media pages using the one-step ‘share’ button.
The Brand SMP organically spreads across the internet through “sharing” from friend to friend, and friends of friends.
The Brand uploads or streams new content, and engages in an ongoing dialogue with Influencers and consumers in the social media space.
trueAnthem reports Social CRM (sCRM) data back to the Brand, including numbers of installs (identifying influencers), polling results, demo information (including age, gender, zip code, etc.) ordering preferences, etc…
Everyone wins… the user receives free content, the Uber Influencer increases their fan base and is financially compensated for their content, such as music, and the brand’s message is delivered in an authentic manner, in the target demos native environments, to millions of Peer Influencers and their friends.
