Frequently Asked Questions
Publishers need new ways to reach audiences and monetize them. Today, content distribution strategies are largely dependent on Facebook or Twitter and it’s crucial to leverage the most ROI from these platforms.
Until now, social media scheduling has often been done manually with little automation, while identifying which content will perform best has been based on ‘gut instincts’ and not data. Time-strapped, under-resourced social teams are often tasked with producing social posts, and amplifying its reach, leaving no time to explore strategic initiatives.
We believe that AI and automation offer the best and optimal way forward to drive monetization and increase efficiency.
The combination of our technology and data analysis results in social posts that typically outperform manually-scheduled posts. As a result, most clients quickly expand their use of True Anthem around the clock, freeing-up their social team to focus on strategy and planning.