The idea of skiing San Francisco became a reality three years ago. On September 29, 2005, 15,000 people watched history being made as ICER AIR took to Fillmore Street for the first-ever urban big air ski and snowboard competition. Realizing the potential for this type of event and always wanting to push the limits of creativity, ICER AIR creator Glen Griffin moved the jump to AT&T Park in 2006 for the first big-air stadium ski and snowboard competition in the United States. Esurance ICER AIR evolved into an action sports, music, and lifestyle experience featuring skiing, snowboarding, skate, bmx and headliner music acts. In 2007, the event expanded again to include freestyle motocross. Continuing the mission of bringing the mountains to the city, Esurance ICER AIR 2008 will be held October 18, and will again feature action sports, concerts, and parties. For 2009 and beyond, ICER AIR intends to grow into other cities and will announce its future plans soon.