Client Stories

Company: Nestle Wonka Brands

Goal: To make the Wonka brand more relevant to an older, 15-19 yr old age group.

Insight: Today’s teens spend on average 2.5 hours per day on their and their friends’ social media pages. If you want to engage with them authentically you have to go where they are, and provide true value via rich, engaging content.

Solution: A Wonka Battle of the Bands where 43 bands competed to win a major cash prize. By providing over 300 free, legal, songs within the Wonka Social Media Player, that resonated with the new Wonka target market, trueAnthem ensured deep brand engagement in the places where this target spends all their time. The Wonka Social Media Player spread from the band and brands sites to reach nearly 4 million consumers, who each interacted with the content over 4 times.

Company: Skullcandy

Goal: Sell new ‘Double Agent’ headphones and MP3 players to followers of the ‘shred’ lifestyle, within a social media environment.

Insight: The skate, board and surf lifestyle followers are jaded by marketing oversaturation; to reach them you have to provide real, tangible value.

Solution: Social Commerce (sCommerce) A custom social media player that integrates free cutting edge music, videos, game content and an ecommerce store. Version 2.0, developed to capitalize on the success of the first campaign, featured a snow, surf and skate park finder and another 20 bands. The full 2.0 player was developed into an iPhone app that contained all the same functionality.

Company: Rocawear

Goal: Celebrate the 10th Anniversary of Jay-Z’s clothing line and test the efficacy of social media in raising brand awareness and involvement.

Insight: Every aspiring artist wants to audition with their idol.

Solution: trueAnthem created a Battle of the Bands program, where 11 aspiring hip hop artists competed for an audition to Jay-Z’s Rocknation label. Each artist recorded trueAds and trueVideos authentically endorsing Rocawear, and gave their fans 3 free tracks to download or stream in the player. Since the more engagements the artist managed to generate the more points they got, the artists were heavily incentivized to spread the player to their fans and friends of fans.