trueAnthem Music - Connecting the Band to the Fan with a Brand

	8-12-2008 \| 6:30PM
	A band perspective on ad-supported music: "There's no such thing as selling out anymore…"
	Hot off a showcase at Las Vegas' Amplify music festival, we took a moment to chat with trueAnthem artist Ultraviolet Sound as they made their way to San Diego. This 'Freak 4 the Beat' tour has UVS on the road with fellow So Cal band Electric Valentine, who they plan to release a collaborative EP with on trueAnthem this fall. Unlike artists of previous years, the band isn't slacking off in between dates. Instead, they're packing in recording work at their favorite studios like Vegas' 'Odds On' and perfecting tracks on their mobile rigs. The gang took a break to give us their latest feelings on UVS' Adidas sponsored widget release and promoting music with the trueAnthem model.

	8-4-2008 \| 7:30AM
	Ultraviolet Sound helps you sport the latest Adidas Originals!
	For all you hipster Ultraviolet Sound fans, we are thrilled to announce their new collaboration with adidas Originals. For the course of their “New School of Thought” campaign, Adidas is offering a 30% discount to all Ultraviolet Sound fans.

	8-2-2008 \| 5:29PM
	trueFans can still get music how they like it: FOR FREE.
	It’s a bad idea to try to please everyone…but in the new music industry, we need to have a way to get music to fans without letting the artists starve. At trueAnthem, we’ve thought hard about how to satisfy all parties involved …read more

	8-5-2008
	trueAnthem Takes adidas Originals “New School of Thought” Campaign Viral
	trueWidget Launches With Exclusive adidas Originals Offers & Free Music From Popular Electro Band Ultraviolet Sound SAN FRANCISCO, Aug. 5, 2008 – The new adidas Originals back-to-school campaign launches this week with a little something extra: the latest Ultraviolet Sound trueWidget. The sleek, viral music player, sponsored by adidas Originals and developed by trueAnthem, comes fully loaded with free music tracks and exclusive adidas Originals promotional offers. The “New School of Thought” campaign marks the first virally spun music widget for adidas Originals and the first fully integrated branding campaign from breakthrough modern music label trueAnthem. “Ultraviolet Sound’s fan base is dynamic and a perfect demographic match for adidas Originals – a brand with a strong musical DNA. The band experiences more than 10 degrees of separation from each widget grabbed – proving the Ultraviolet Sound trueWidget to be an excellent viral vehicle for the adidas Originals back-to-school campaign,” said trueAnthem CEO Brad Barnes. “trueAnthem is like the NASCAR of the social networking age – brands sponsor the vehicle and tap into fan loyalty.” ...